Sales Internship
Digital Trendteam Marketing GmbH
Chief Marketing and Strategy Officer
GE HealthCare
full-time
Posted on:
Location: 🇪🇺 Anywhere in Europe
Visit company websiteJob Level
Entry Level
Tech Stack
Go
About the role
- Act as a strategic advisor to the GM, co-owning the business strategy and execution roadmap.
- Lead development of the International Surgery strategic plan, including market segmentation, portfolio prioritization, and adjacencies.
- Drive mid- and long-term strategic initiatives including localization, GTM model evolution, and commercial readiness.
- Lead cross-functional efforts and preparation for monthly operating reviews, ensuring strategic alignment and performance visibility.
- Assess and refine GTM strategies across diverse markets, balancing direct and indirect models.
- Partner with Zone and LCT teams to optimize channel partner performance and coverage.
- Collaborate with global product teams to shape portfolio strategy based on regional needs, competitive dynamics, and clinical trends.
- Lead lifecycle management and integrate New Product Introductions (NPIs) into the marketing mix.
- Identify and evaluate opportunities for portfolio expansion into adjacent markets and technologies.
- Lead cross-functional efforts to localize offerings, including regulatory, manufacturing, and commercial enablement.
- Partner with QA, legal, and local teams to accelerate time-to-market and ensure compliance.
- Identify and cultivate strategic partnerships with key opinion leaders, academic institutions, innovation hubs, and third-party industry players.
- Support business development efforts including licensing, co-development, and strategic alliances.
- Lead the regional marketing function and develop a high-performing team; develop and execute integrated marketing plans tailored to regional customer segments.
- Own messaging, positioning, and value proposition development for the Surgery portfolio.
- Elevate funnel management, forecasting accuracy, and sales enablement across the region; drive adoption of best practices in pricing, deal structuring, and value-based selling.
- Maintain deep understanding of customer needs, competitive landscape, and macro trends; translate insights into actionable strategies and commercial plays.
- Ensure adherence to all applicable quality, regulatory, and compliance standards; drive continuous improvement and simplification across marketing and strategy processes.
- Promote a culture of integrity, transparency, and accountability.
Requirements
- Bachelor's degree required; MBA or advanced degree preferred.
- Significant experience in healthcare strategy, marketing, or commercial leadership.
- Proven track record in leading complex strategic initiatives across diverse geographies.
- Strong commercial mindset with experience designing, executing, and monitoring strategic plans.
- Demonstrated success in integrating NPIs and managing product lifecycles.
- Experience building and leading high-performing marketing teams, with a focus on execution, innovation, and team development.
- Proven ability to lead people both directly and indirectly; recognized as an excellent coach and mentor who develops talent and builds high-performing teams.
- Strong understanding of surgical technologies, clinical workflows, and healthcare systems.
- Experience with channel strategy, external partnerships, and portfolio management.
- Excellent analytical, communication, and leadership skills.
- Fluent in English; additional languages a plus.
