Marketing

• Design and execute campaigns to drive customer engagement and incremental bookings and revenue.
• Strategically build the global Demand plan for FICO including account based marketing (ABM), lead generation campaigns, executive engagement programs, and marketing automation programs such as nurture tracks.
• Own marketing sourced pipeline and booking targets.
• Develop integrated, multi-touch marketing activation plans to advance prospects through the sales cycle.
• Manage to allocated marketing budget.
• Build and maintain partnership with the EMEA sales leadership team and nurture the relationships with in-country Sales teams.
• Develop strategy for participating in industry conferences and trade shows, e.g., identify highest impact venues and optimal format including involvement of founders.
• Ensure FICO participation drives significant lead generation and maximizes ROI.
• Facilitate introductions for Sales leadership with major customer prospects at the highest levels of the organization.
• Develop ongoing relationships with key customer accounts, academic institutions, other industry leaders, and regulatory authorities as needed.
• Manage content related to customer sales and prioritize interactions to generate increasing awareness and demand for FICO’s solutions and services.
• Identify growth opportunities for FICO within the context of our fiscal sales plan and multi-year Regional strategy.

Field Marketing Manager – German Speaking

Working Student – Teaching Assistant, Online Marketing

Intern (Compulsory Internship) — Digital Marketing Technology & Analytics

Partner Marketing Manager

Marketing Manager – EMEA, Asia Pacific

Mandatory Internship, Social Media, Marketing – Sustainability