Digital Marketing Manager
Pharos
WordPress
Marketing Manager, Digital Tools
Emerson
full-time
Posted on:
Origin: • 🇺🇸 United States • Colorado
Visit company websiteSalary
💰 $88,000 - $122,000 per year
Job Level
Mid-LevelSenior
Tech Stack
AEMWordPress
About the role
- Manage the lifecycle of digital tools such as sizing and selection platforms, customer portals, and online configurators
- Work with product and engineering teams to ensure tools are accurate, reliable, and meet market needs
- Capture user insights and analytics to improve tool usability, effectiveness, and adoption
- Manage the design and deployment of web interfaces for digital tools, ensuring they are visually appealing, user-friendly, and on-brand
- Partner with web developers and designers to deliver responsive and accessible experiences
- Optimize landing pages and content strategies to support tool usage and conversions
- Explore and integrate AI features such as personalized recommendations, chatbots, and predictive selection tools
- Collaborate with data science and IT teams to pilot and expand new technologies
- Oversee generating, distributing, and tracking software and transmitter license keys
- Ensure customers have smooth access to licensed tools and maintain accurate records within CRM or license management systems
- Coordinate with sales, support, and legal teams on compliance and renewal workflows
- Develop go-to-market plans for new or updated digital tools
- Coordinate internal training, customer communications, and marketing campaigns to drive engagement
- Supervise performance metrics and adapt strategies for continuous improvement
Requirements
- Bachelor's degree in Marketing, Digital Media, Business, or a related field
- Minimum 5 years of experience in digital marketing, product marketing, or digital tool management
- Experience with web design tools (e.g., WordPress, Webflow, or Adobe Experience Manager)
- Basic knowledge of HTML/CSS
- Familiarity with AI platforms (e.g., OpenAI, Google AI, Microsoft Copilot) and their application in user experience
- Understanding of software license management practices or platforms
- Strong communication and project management skills
- Expected Travel approximately 20%
- Legal authorization to work in the United States - Sponsorship will not be provided
