Lead creation of high-quality content and manage campaigns across multiple platforms
Capture authentic moments across the brand's community and lead production across photography, short-form video, motion graphics, podcasts, and design assets
Adapt creative to suit platform-specific needs (Instagram, TikTok, YouTube, LinkedIn, podcast, email) and ensure brand alignment
Own and manage the content calendar, plan, schedule, and publish content consistently; ensure website updates
Create advertising content for Meta and Google campaigns and support media buying agency
Track and analyse content performance, share insights in weekly and monthly meetings, and tie content to marketing KPIs
Manage CRM and email campaigns for prospects and members; support community engagement and influencer relationships
Requirements
3+ years of experience in content creation, digital marketing, or social media management, ideally within the wellness or fitness space
Strong visual storytelling skills with a portfolio showcasing photography, video, or design
Proficient across platforms including Instagram, TikTok, YouTube, LinkedIn, and email marketing
Strong video editing, photography, and graphic design skills; confident with Adobe Creative Suite, Canva, CapCut, or similar
Experience managing WordPress websites and CRM/email marketing systems (Keap preferred)
Excellent copywriting and editing skills with a strong grasp of tone and brand voice
Highly organised, with experience managing content calendars and deadlines
Energetic, self-motivated, and a natural team collaborator
Passionate about fitness, coaching, and creating meaningful community-driven content
Prior content creation experience in fitness, wellness, or lifestyle brands preferred