Director, Brand and Site Marketing
GBTA | Global Business Travel Association
Cloud
Job Level
Senior
Tech Stack
CloudOpen SourcePostgres
About the role
- Develop and own the end-to-end content strategy for Product GTM programs, from ideation to production, distribution, management, and measurement.
- Design the content workflow across our content, learning, and enablement platforms, and integrate them with a GenAI tooling strategy.
- Conduct analysis and audits to identify new opportunities and content gaps.
- Create and maintain a content calendar that supports product marketing initiatives, launches, and enablement activities.
- Collaborate with product marketing, demand generation, and sales teams to ensure content aligns with business goals and resonates with target personas.
- Lead the creation of high-quality, long-form content — including white papers, e-books, technical blogs, and solution briefs — to support product GTM efforts.
- Act as a managing editor for internal and external content creators, proofreading and optimizing content for clarity, consistency, and SEO/AIO.
- Define an information architecture for the Product org, and set parameters for “which content platform to use when”.
- Use data analytics tools to measure content performance against key KPIs.
- Regularly report on content performance and provide actionable insights to inform future strategy.
- Conduct A/B testing and other experiments to continuously improve content effectiveness.
- Develop the process and guidelines for how we create, edit, and publish content using GenAI tools
- Build training materials and deliver enablement sessions to teach internal stakeholders about using GenAI for content creation
- Use GenAI tools by default for any new content creation and/or optimization, with a thoughtful approach to “humanizing” and improving the raw generated content
Requirements
- 5-7+ years of experience in content strategy, content marketing, or a related role in an enterprise technology organization.
- Demonstrated experience with content strategy development and execution that has resulted in measurable business impact.
- Expertise in SEO/AIO best practices, keyword research, and content optimization.
- Strong portfolio of high-quality content, including long-form content, thought leadership pieces, and articles.
- Exceptional writing, editing, and communication skills.
- Proficiency with content management systems (CMS) and/or learning management systems (LMS)
- Experience with using GenAI tools for content creation e.g. Gemini, NotebookLM
