Splitero

Program Manager, Content Marketing

Splitero

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $105,000 - $130,000 per year

Job Level

Mid-LevelSenior

Tech Stack

Cloud

About the role

  • Create, manage, and execute a content calendar for blog, website, and social media channels.
  • Develop and implement a comprehensive SEO strategy to drive organic growth through keyword optimization, blog posts, reviews, backlink outreach, and website improvements.
  • Drive brand storytelling with homeowner testimonials and case studies.
  • Develop a multi-channel content strategy that aligns with emerging AI and LLM discoverability trends.
  • Contribute to full-funnel content creation, from awareness to lifecycle conversion.
  • Operationalize and scale content production and distribution processes.
  • Manage freelance content creators and external partners as needed.
  • Provide analysis and upward reporting of content and program performance using GA4 and other tools.
  • Create and share engaging social media content, staying on top of platform trends.
  • Support the affiliate marketing and performance marketing programs, ensuring integration into the broader strategy.

Requirements

  • Expertise in SEO best practices, keyword research, and link-building strategies.
  • 3+ years on a marketing team, content marketing, or relevant agency experience.
  • Strong writing and editing skills with hands-on experience in content creation (written, video, and social). You know how to drive engagement.
  • Strong understanding of AI-driven content trends and best practices for LLM discoverability.
  • Proficiency in Google Analytics 4 (GA4), PostHog, or other analytics tools for reporting, analysis, and optimization.
  • Hands-on experience with CMS best practices, platforms, and content operations. You know best practices for alt text and meta descriptions, and know elements that make you stand out in AI search overviews.
  • Knowledge of social media content trends and platforms.
  • Preferred experience and knowledge of the mortgage, real estate, home equity, or fintech verticals.
  • Preferred experience in affiliate marketing and performance marketing optimization.
  • Preferred experience in Salesforce Marketing Cloud.
  • Desire to participate in a fast-paced early-stage startup.
  • Adaptability: Embraces changing circumstances with resiliency and positivity.
  • Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support.