Program Manager

• Create, manage, and execute a content calendar for blog, website, and social media channels.
• Develop and implement a comprehensive SEO strategy to drive organic growth through keyword optimization, blog posts, reviews, backlink outreach, and website improvements.
• Drive brand storytelling with homeowner testimonials and case studies.
• Develop a multi-channel content strategy that aligns with emerging AI and LLM discoverability trends.
• Contribute to full-funnel content creation, from awareness to lifecycle conversion.
• Operationalize and scale content production and distribution processes.
• Manage freelance content creators and external partners as needed.
• Provide analysis and upward reporting of content and program performance using GA4 and other tools.
• Create and share engaging social media content, staying on top of platform trends.
• Support the affiliate marketing and performance marketing programs, ensuring integration into the broader strategy.

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