GBTA | Global Business Travel Association

Director, Brand and Site Marketing

GBTA | Global Business Travel Association

full-time

Posted on:

Origin:  • 🇺🇸 United States • Virginia

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Salary

💰 $100,000 - $110,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Brand Marketing Leadership: Own the development and stewardship of global brand standards, visual identity, and messaging architecture.
  • Lead the creative execution of integrated brand campaigns that span paid, owned, and earned media channels.
  • Collaborate with regional and product marketing leads, as well as communications peers, to ensure brand consistency across international markets.
  • Measure brand performance using KPIs, brand health tracking, and campaign impact reporting to continuously optimize strategy.
  • Oversee external creative agencies, designers, and consultants—ensuring quality, timeline adherence, and budget control.
  • Website Strategy & Optimization: Own GBTA website experience: design, content structure, user journey, and performance optimization.
  • Drive website personalization, dynamic content, and member/sponsor engagement strategies.
  • Lead ongoing UX/UI enhancements based on user feedback, analytics, and evolving business needs.
  • Develop strategies to optimize revenue opportunities on the site (e.g., digital advertising, lead generation, sponsorship assets).
  • Oversee site marketing areas including SEO and content strategy, conversion rate optimization (CRO), accessibility/compliance, integration with MarTech tools, and global localization workflows.
  • Manage website agency partners and creative developers to implement enhancements and keep all projects on track and within budget.
  • Cross-Functional Collaboration: Coordinate closely with country managers, regional marketers, and product owners to tailor brand and web strategies to regional and product-specific goals.
  • Partner with analytics, lifecycle marketing, and lead gen teams to ensure cohesive marketing execution and performance tracking.
  • Oversee timelines, scoping, and creative development for major cross-channel campaigns and initiatives.

Requirements

  • Bachelor’s degree required with 10+ years of progressive experience in brand marketing and digital strategy roles.
  • Proven success leading global brand campaigns from concept through execution.
  • Strong creative sensibility and ability to manage brand identity across a complex organization.
  • Experience managing digital platforms, especially CMS-based websites with dynamic content and personalization features.
  • Experience managing agencies, creative budgets, and cross-functional marketing teams.
  • Strategic thinker with hands-on project management capabilities and excellent communication skills.
  • Excellent interpersonal, (oral and written) communication, time management, and organizational skills.
  • Must have the ability to manage and track deadlines and action items, and professionally secure answers from internal and external staff on deadline items.
  • Ability to multitask various projects while remaining focused and dedicated to high-quality output.
  • Strong technical skills, including cloud-based systems.
  • Must have a high level of skills in MS Office Suite – Excel, PowerPoint, and Word.