GBTA | Global Business Travel Association

Events

• Lead the strategic planning and positioning of event marketing initiatives to support brand, growth, and revenue objectives across GBTA’s global events.
• Translate organizational and event-specific business goals into clear event marketing briefs defining target audiences, messaging, timelines, budgets, channel mix, and success metrics.
• Own and manage the end-to-end event marketing lifecycle, from annual planning and prioritization through execution and post-event evaluation.
• Partner with cross-functional teams (digital, web, email, social, paid media, PR, partnerships, sales) to deliver integrated, high-impact campaigns.
• Establish measurement frameworks and analyze performance, attendee behavior, and ROI to optimize future event marketing efforts.
• Ensure a cohesive, high-quality brand and attendee experience across all event touchpoints.
• Support go-to-market strategies for new event launches, products, and audience segments.
• Assist with marketing budget development, pricing support, and performance reporting.
• Other tasks and duties as needed.

Events Marketing Manager

• Oversight and project management of all aspects of Convention including CVB, housing bureau, RFP and vendor relationship and contract management; budget creation, tracking, forecasting and adherence; staff management for/at Convention.
• Regional event consistency of the representation of the GBTA brand including GBTA Zone, common give back themes, badges and uniforms, etc.
• Managerial responsibilities for direct reports.
• Project manage overall logistics of GBTA’s annual Convention in collaboration with area leads in Expo, Sponsorship, Registration, Education, ancillary events, Main Stage, Production, AV, Catering, etc.
• Execute Convention according to GBTA standards, suggesting and presenting new standards where applicable.
• Develop and manage Convention budget and expenses in collaboration with revenue and content owners.
• Reconcile and close budget post-event.
• Negotiate and execute RFPs and contracts associated with Convention for venue, AV, Housing, Catering, Production, etc.
• Scout, assess, and assist in the determination of future Convention locations 8-10 years out from current date.
• Manage temps, onsite staffing, and onsite GBTA staff.
• Collaborate on Sponsorship Fulfillment Execution.
• Define and track best practices and improvements for subsequent years and other Americas events.
• Manage and execute timelines.
• Regularly communicate with all constituents regarding deadlines and interdependency to ensure established milestones are met.
• Use survey data and industry trends to enhance future Conventions.
• Lead, support and manage the Americas events team.
• Oversee operational planning, production, and execution of a portfolio of live meetings and events within the Americas region.
• Align strategic event operations goals with the broader association OKRs.
• Assist VP Global Event Operations with development of long-term strategies, standards, and professional upgrades for the future of GBTA events.
• Provide input to VP Global Event Operations on strategic decisions related to GBTA events and meetings.
• Work with Global Ops Team on event innovation and how to use AI to drive efficiencies and improve GBTA event offerings.
• Work with Global Ops team to integrate standards and best practices across all GBTA events.
• Lead the planning and execution of events as a vehicle to align strategy and messaging to members, volunteers, and stakeholders.
• Manage data analysis and metrics reporting to provide key insights for program effectiveness and organizational goals.
• Work with cross-functional teams and leaders to ensure they and the events team have relevant information and assets needed to effectively deliver key priorities.
• Resolve escalated issues arising from event related operations. Coordinate with team leads on the execution of resolutions.
• Lead, manage, or collaborate on relationships and contract negotiations with external vendors and suppliers (venues, catering, A/V, etc.) to ensure high caliber delivery of services.
• Manage budgets, vendor invoice/expense tracking, and final reconciliation with events team.
• Other duties and tasks as assigned.

Director – Convention and Event Operations

Marketing

• Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
• Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
• Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
• Support localization of campaigns to ensure global relevance.
• Lead departmental OKR tracking and global campaign/revenue reporting.
• Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
• Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.
• Other duties as assigned.

Events Marketing Manager

Director – Convention and Event Operations

Director, Integrated Marketing and Analytics