GBTA | Global Business Travel Association

Marketing

• Brand Marketing Leadership: Own the development and stewardship of global brand standards, visual identity, and messaging architecture.
• Lead the creative execution of integrated brand campaigns that span paid, owned, and earned media channels.
• Collaborate with regional and product marketing leads, as well as communications peers, to ensure brand consistency across international markets.
• Measure brand performance using KPIs, brand health tracking, and campaign impact reporting to continuously optimize strategy.
• Oversee external creative agencies, designers, and consultants—ensuring quality, timeline adherence, and budget control.
• Website Strategy & Optimization: Own GBTA website experience: design, content structure, user journey, and performance optimization.
• Drive website personalization, dynamic content, and member/sponsor engagement strategies.
• Lead ongoing UX/UI enhancements based on user feedback, analytics, and evolving business needs.
• Develop strategies to optimize revenue opportunities on the site (e.g., digital advertising, lead generation, sponsorship assets).
• Oversee site marketing areas including SEO and content strategy, conversion rate optimization (CRO), accessibility/compliance, integration with MarTech tools, and global localization workflows.
• Manage website agency partners and creative developers to implement enhancements and keep all projects on track and within budget.
• Cross-Functional Collaboration: Coordinate closely with country managers, regional marketers, and product owners to tailor brand and web strategies to regional and product-specific goals.
• Partner with analytics, lifecycle marketing, and lead gen teams to ensure cohesive marketing execution and performance tracking.
• Oversee timelines, scoping, and creative development for major cross-channel campaigns and initiatives.

Director, Brand and Site Marketing