GBTA | Global Business Travel Association

Marketing

• Own GBTA’s global product and event marketing calendar to align campaigns across regions and products.
• Manage marketing operations tools and processes to streamline marketing campaign planning and execution.
• Standardize campaign playbooks and align campaigns to audience segments and lifecycle stages.
• Support localization of campaigns to ensure global relevance.
• Lead departmental OKR tracking and global campaign/revenue reporting.
• Own marketing analytics tools and deliver executive-ready reports and presentations showing marketing performance and business impact.
• Analyze marketing data to identify trends, growth opportunities, and inform strategic decisions.
• Other duties as assigned.

Director, Integrated Marketing and Analytics