Armada

Senior Manager of Demand Generation

Armada

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $130,000 - $180,000 per year

Job Level

Senior

Tech Stack

Cloud

About the role

  • Demand Generation & Data-Driven Growth: Own and scale data-driven demand generation strategies that drive qualified pipeline growth and top-of-funnel engagement.
  • Partner cross-functionally with Sales leadership to align marketing efforts with revenue objectives, ensuring high-quality lead generation.
  • Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement.
  • Develop and maintain marketing analytics, attribution modeling, and campaign performance dashboards to track and optimize demand generation campaigns, adjusting based on real-time performance data.
  • Content Creation for Growth: Develop and manage content that fuels top-of-funnel growth, including blog posts, press releases, landing pages, email campaigns, and more—with an emphasis on transparency and “going direct”.
  • Maintain a consistent brand voice and messaging to engage target audiences effectively.
  • Collaborate with the Growth team to optimize content for lead generation and engagement metrics.
  • Ensure content is tightly integrated into full-funnel campaigns and aligned to buyer journey stages, with clear CTAs and performance tracking.
  • Contribute to content strategy discussions with Product Marketing to ensure campaign alignment with positioning and launch calendars.
  • Social Media Management: Create and execute social media strategies that drive engagement and awareness.
  • Manage content calendars, write posts, and engage with followers to grow Armada’s online presence.
  • Monitor platform analytics to measure performance and continuously improve social campaigns.
  • Amplify content and campaign performance via paid social and retargeting tactics as part of broader demand programs.
  • Event Planning and Execution: Organize and execute webinars, trade shows, and conferences that attract and engage potential customers.
  • Manage event logistics, including vendor coordination and attendee experience.
  • Analyze event performance and report on ROI to refine future growth initiatives.
  • Evaluate new event formats (field events, executive roundtables) that contribute directly to pipeline generation.

Requirements

  • 5+ years of experience in marketing, with a focus on growth and engagement.
  • Strong writing and storytelling skills to craft compelling content across multiple channels.
  • Proven track record of executing successful campaigns that drive awareness and lead generation.
  • Proficiency in social media platforms, marketing automation and tools, and content management systems (CMS).
  • Analytical mindset with experience measuring and optimizing campaign performance with data.
  • Experience building and managing reporting frameworks for multi-touch attribution and full-funnel performance.
  • Highly organized, adaptable, and collaborative, with a problem-solving approach.