Audinate

Director of Marketing

Audinate

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $140,000 - $210,000 per year

Job Level

Lead

Tech Stack

Cloud

About the role

  • Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
  • Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
  • Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
  • Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
  • Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
  • Lead influencer marketing campaigns with creators, streamers, and video professionals.
  • Coordinate video production for marketing campaigns, product launches, and case studies.
  • Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
  • Own conference & event marketing, including booth strategy, lead capture, and follow-up.
  • Craft clear, compelling messaging and positioning that differentiates our product in the market.
  • Work closely with product and sales teams to ensure a seamless customer journey.
  • Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
  • Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
  • Manage relationships with agencies, freelancers, and contractors to scale execution.

Requirements

  • Scrappy, hands-on, and strategic—you’re comfortable doing the work yourself while thinking long-term.
  • Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).
  • 5+ years experience marketing B2B software
  • Proven success in growth marketing, paid ads, influencer marketing, and referral programs.
  • Track record of building and leading marketing teams in a fast-growing startup.
  • Experience working with product marketing and ICP development.
  • Passionate about audio/video, live production, cameras, and AI.
  • Strong project management skills—able to balance execution with strategic planning.
  • Previous experience launching loyalty and ambassador programs.
  • Experience marketing B2B in the ProAV industry
  • Experience with joint marketing initiatives with partners.
  • Strong video marketing expertise/content creation.
  • Familiarity with marketing automation tools, AI-driven growth tools, and modern marketing tech stacks.