Director of Marketing
Beam Benefits
Director of Marketing
Audinate
full-time
Posted on:
Location: New York • 🇺🇸 United States
Visit company websiteSalary
💰 $140,000 - $210,000 per year
Job Level
Lead
Tech Stack
Cloud
About the role
- Develop and execute customer acquisition strategies across paid and organic channels (email, paid social, content, SEO, video, influencer, and referral marketing).
- Optimize and scale social and digital ad campaigns (Meta, Google, LinkedIn, YouTube, TikTok).
- Design and launch loyalty, referral, and ambassador programs to drive customer retention and advocacy.
- Create engaging content in both long and short-form video, blog posts, and social media to drive brand awareness and engagement.
- Manage and grow social media presence (Twitter/X, LinkedIn, YouTube, TikTok, Instagram).
- Lead influencer marketing campaigns with creators, streamers, and video professionals.
- Coordinate video production for marketing campaigns, product launches, and case studies.
- Develop joint marketing campaigns with partners (camera manufacturers, software integrations, distributors).
- Own conference & event marketing, including booth strategy, lead capture, and follow-up.
- Craft clear, compelling messaging and positioning that differentiates our product in the market.
- Work closely with product and sales teams to ensure a seamless customer journey.
- Set up and optimize marketing tech stack, leveraging the latest AI-driven tools for automation and efficiency.
- Analyze and report on marketing performance, tracking KPIs to drive data-driven decisions.
- Manage relationships with agencies, freelancers, and contractors to scale execution.
Requirements
- Scrappy, hands-on, and strategic—you’re comfortable doing the work yourself while thinking long-term.
- Deep experience in video, AV, AI, or SaaS marketing (B2B or B2C).
- 5+ years experience marketing B2B software
- Proven success in growth marketing, paid ads, influencer marketing, and referral programs.
- Track record of building and leading marketing teams in a fast-growing startup.
- Experience working with product marketing and ICP development.
- Passionate about audio/video, live production, cameras, and AI.
- Strong project management skills—able to balance execution with strategic planning.
- Previous experience launching loyalty and ambassador programs.
- Experience marketing B2B in the ProAV industry
- Experience with joint marketing initiatives with partners.
- Strong video marketing expertise/content creation.
- Familiarity with marketing automation tools, AI-driven growth tools, and modern marketing tech stacks.
