UpGuard

Director of Marketing Operations

UpGuard

full-time

Posted on:

Location Type: Remote

Location: Remote • California, Colorado, District of Columbia, Florida, Illinois, Louisiana, Maryland, Massachusetts, Montana, Oregon, Pennsylvania, Texas, Washington • 🇺🇸 United States

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Job Level

Lead

About the role

  • Own the Marketing Tech Stack: Take full ownership of all marketing technologies, with a specific focus on optimising HubSpot Marketing Hub to its fullest potential.
  • Design & Optimise Core Processes: Create and manage scalable, efficient processes for lead scoring, lead routing, database health, and attribution modelling.
  • Enable Campaign Execution: Partner with the Growth and Brand & Content teams to build the workflows, segmentation, and tracking necessary for seamless and measurable campaign execution.
  • Streamline Lead Management: Develop and implement the entire lead journey, from initial capture and enrichment to qualification and a smooth handoff to the sales team.
  • Drive Funnel Visibility: Build and maintain comprehensive dashboards and reporting that provide real-time visibility into campaign ROI, funnel performance, and operational efficiency.
  • Collaborate Cross-Functionally: Work closely with Revenue Operations, Sales, and Product to ensure all systems and data are aligned across the entire revenue funnel.

Requirements

  • Deep Expertise in Marketing Operations: At least 7+ years of experience in a B2B marketing operations role, preferably within a high-growth SaaS environment.
  • HubSpot Mastery: Extensive, hands-on administrative and technical knowledge of HubSpot's full capabilities, including its automation, reporting, and integrations.
  • Data-Driven Mindset: A strong aptitude for using data to build actionable reports, interpret performance, and make strategic decisions.
  • Systems Thinking: The ability to translate complex business challenges into scalable, tech-enabled solutions and workflows.
  • Process-Oriented: A proven track record of creating and scaling efficient lead management and campaign execution processes.
  • Cross-Functional Collaboration: The ability to partner effectively with various teams to align on shared goals and drive unified outcomes.
Benefits
  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: Time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer’s leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing OperationsLead ScoringLead RoutingDatabase HealthAttribution ModellingCampaign ExecutionDashboard ReportingData AnalysisProcess OptimizationWorkflow Management
Soft skills
CollaborationSystems ThinkingProcess OrientationData-Driven Decision MakingCross-Functional Partnership
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