Marketing Automation Specialist
UPROSPECT
WordPress
Marketing Operations Manager
Doppel
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
Cyber SecuritySQL
About the role
- Role Summary: We’re hiring a Marketing Operations Manager to own the tools, data, and processes that power our marketing programs. You’ll be the day‑to‑day owner of HubSpot Marketing Hub, partnering closely with RevOps and the Marketing team to orchestrate campaigns, refine lifecycle and attribution, and ensure clean, actionable data flows between HubSpot and Salesforce. You’ll also drive segmentation, marketing to sales hand‑off, and campaign performance measurement so the team can scale high‑quality pipeline efficiently.
- What You’ll Do: Own HubSpot Marketing Hub configuration, administration, and governance: lifecycle stages, lead scoring, workflows, forms, landing pages, email templates and otherwise.
- Optimize the GTM stack across HubSpot, Salesforce, ZoomInfo, Clay, Salesloft (sequencing & outreach), RevenueHero (scheduling), and Google Analytics; ensure reliable data sync, field mapping, and deduplication. Research and recommend potential new tools to improve Marketing Operations.
- Campaign operations & tracking: build programs (email, webinars, paid, content syndication, lead nurturing), UTM standards, campaign object strategy, and multi‑touch attribution to connect spend → engagement → pipeline → revenue.
- Segmentation & audience management: create dynamic lists and cohorts for ICP, verticals, personas, intent, product interest, lifecycle stage, and engagement thresholds; enable targeting and suppression logic.
- Lead capture, enrichment, and routing: standardize forms, progressive profiling, ZoomInfo/Clay enrichment, and RevenueHero routing & scheduling; monitor SLA adherence and conversion health.
- Database quality & compliance: implement governance for data hygiene, normalization, consent, and privacy (e.g., CAN‑SPAM, CASL, GDPR/CCPA) with clear runbooks and audits.
- Reporting & analytics: Track funnel KPIs (MQL→SQL→SAO→Pipeline→Closed‑Won), campaign ROI, and velocity; surface insights and recommendations.
- Experimentation & enablement: partner with Marketing to A/B test nurture, landing pages, and messaging; document playbooks and train stakeholders.
- Cross‑functional collaboration: work hand‑in‑glove with RevOps on lifecycle architecture, attribution models, and data contracts; partner with Sales leadership on feedback loops and lead management.
- What You’ve Done: 4–7+ years in Marketing Operations or Growth Operations at B2B SaaS, with hands‑on HubSpot ownership and Salesforce familiarity.
- Built and maintained campaign architecture, lifecycle stages, lead scoring, and multi‑touch attribution (HubSpot or equivalent).
- Admin‑level experience integrating tools like ZoomInfo, Salesloft, scheduling/routing (e.g., RevenueHero/Calendly), enrichment (e.g., Clay/Clearbit), advertising platforms, and analytics (GA).
- Strong data fundamentals: field schema design, picklist governance, dedupe strategy, data normalization, and consent/subscription management.
- Proficient in reporting across HubSpot, Salesforce Campaigns, and GA; comfortable defining UTMs and connecting channel metrics to pipeline.
- Excellent project management and stakeholder communication skills; able to translate GTM strategy into scalable processes.
- Bonus: experience with marketing automation to Salesforce campaign alignment, intent data activation, product‑led growth motions, or SQL for deeper analysis.
- How We Work: Default to documentation and data‑driven decisions.
- Build simple systems first; automate after proving value.
- Partner closely with Sales and Marketing to ensure seamless handoffs.
- Tools You’ll Use: Core: HubSpot Marketing Hub, Salesforce; Data & Enrichment: ZoomInfo, Clay; Sequencing & Outreach: Salesloft; Scheduling & Routing: RevenueHero; Measurement: Google Analytics, HubSpot/Salesforce reporting.
Requirements
- 4–7+ years in Marketing Operations or Growth Operations at B2B SaaS, with hands‑on HubSpot ownership and Salesforce familiarity.
- Built and maintained campaign architecture, lifecycle stages, lead scoring, and multi‑touch attribution (HubSpot or equivalent).
- Admin‑level experience integrating tools like ZoomInfo, Salesloft, scheduling/routing (e.g., RevenueHero/Calendly), enrichment (e.g., Clay/Clearbit), advertising platforms, and analytics (GA).
- Strong data fundamentals: field schema design, picklist governance, dedupe strategy, data normalization, and consent/subscription management.
- Proficient in reporting across HubSpot, Salesforce Campaigns, and GA; comfortable defining UTMs and connecting channel metrics to pipeline.
- Excellent project management and stakeholder communication skills; able to translate GTM strategy into scalable processes.
- Bonus: experience with marketing automation to Salesforce campaign alignment, intent data activation, product‑led growth motions, or SQL for deeper analysis.
