Directive

Associate Director, Paid Media

Directive

full-time

Posted on:

Origin:  • 🇨🇦 Canada

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Job Level

Senior

Tech Stack

SpringSQL

About the role

  • Responsible for client and employee retention; performance is directly reflected in the P&L
  • Set goals for every client engagement in their pod
  • Ensure every client follows best practices across channels (including LTV:CAC modeling, Customer Generation, Share of SERP, Functional Content)
  • Support strategists to earn campaign approvals and remove roadblocks
  • Ensure roadblocks are discussed in 1x1 conversations and action plans established
  • Build structure, create cadence, proactively support and empower team with clear communication and expectation setting
  • Drive measurable goals: NSM attainment 100%, CSAT 4.2+, Bookings $150k per half-year (total across pod for H1)
  • Operate primarily virtually from a home office and collaborate with colleagues through Zoom and Slack
  • May utilize company offices in Irvine, CA and participate in company-wide programs and trips

Requirements

  • Legally authorized to work in Canada and currently reside in Canada (for global locations you must have established and current work authorization and permanently reside in that country)
  • Experience working at a performance marketing agency (application asks for years of experience)
  • Experience with lead generation, B2B, and/or SaaS (application requests years of experience)
  • Experience directly working in Google Ads
  • Experience directly working in FB Ads
  • Experience directly working in LinkedIn Ads
  • Experience with CRO, SEO, Programmatic, or Content (application asks how many years each)
  • Experience directly managing people and owning/managing client relationships
  • Ability to manage campaign budgets (application asks average monthly budget managed)
  • Ability to operate a laptop (PC or Mac), computer software platforms, and other office productivity tools
  • Reliable internet access and a professional background
  • Ability to remain stationary for extended periods and to observe and interpret written and/or verbal communication
  • Comfortable collaborating via virtual meetings (Zoom) and Slack
  • Willingness to provide resume and LinkedIn profile as part of application