Performance Marketing

• Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
• Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
• Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
• Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
• Continuously test new channels and ad formats to expand reach within private capital markets
• Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
• Execute sophisticated bid management and budget optimization strategies to maximize ROAS
• Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
• Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
• Use machine learning tools for predictive audience modeling and campaign optimization
• Design and execute rigorous A/B and multivariate testing programs across all channels
• Test new ad formats, bidding strategies, audience segments, and creative approaches
• Implement incrementality testing and attribution modeling to measure true campaign impact
• Pioneer testing in emerging channels and platforms relevant to B2B audiences
• Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
• Build comprehensive reporting dashboards and provide actionable insights to leadership
• Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.

Paid Media Manager

Paid Search Associate

Paid Media Manager – Global ABM

Marketing Coordinator, Demand Generation

Manager, Demand Generation