Paid Media Manager
Pigment
Director, Demand Generation
Relay
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Lead
About the role
- Own the Demand Generation strategy, setting the vision and executing plans to acquire and convert qualified leads across multiple channels and industry segments.
- Collaborate with marketing and GTM teams to drive alignment and deliver on performance goals.
- Model lead generation and conversion plans in collaboration with Sales, RevOps, Data, and Finance.
- Hire, mentor, and develop a high-performing Demand Generation team, fostering growth and professional development.
- Lead the team to create memorable, educational programming that engages and inspires a repeat audience.
- Drive leads, pipeline, and revenue growth using multi-channel strategies, including paid, partnerships, email, content, events, webinars, and ABM.
- Own KPIs such as MQLs and pipeline, monitoring and optimizing campaigns via Salesforce, Marketo/Hubspot, Metabase, Google Analytics, and other tools.
- Champion customer empathy and deep understanding of user workflows to inform messaging and campaigns.
- Identify and nurture co-marketing partnerships that drive long-term funnel growth.
Requirements
- You have 10+ years of marketing experience, including 6+ years in Demand Generation.
- You have owned end-to-end Demand Generation strategy: setting strategy, building lead models, managing teams, establishing handoffs, executing programs, and reporting performance.
- You have a proven track record of driving meaningful B2B lead-generation growth, implementing programs that multiply pipeline and market engagement.
- You have deep experience collaborating cross-functionally with Sales, Data, RevOps, and Partnerships, building strong relationships to achieve go-to-market alignment.
- You have hands-on experience managing multi-channel marketing campaigns (online and offline) with a strong grasp of digital marketing strategies.
- You prioritize understanding customer needs deeply and instill this customer focus in your team.
- You are creative and a strong storyteller, generating campaign ideas that inspire the market.
- You are revenue-driven, adept at testing, analyzing, and optimizing campaigns to improve lead quality and efficiency.
- You leverage data to uncover insights that drive strategy and execution.
- You are proficient in marketing tech stacks, including Salesforce, Google Analytics, Adwords, Hubspot, CMS platforms, lead nurturing, and landing page software.
Benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Demand Generationlead generationconversion strategiesB2B marketingdigital marketingcampaign optimizationdata analysiscustomer empathystorytellingrevenue growth
Soft skills
collaborationleadershipmentoringcreativitycustomer focusrelationship buildingstrategic thinkingcommunicationteam developmentproblem-solving