Paid Media Manager
Pigment
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and evolve the global paid media strategy across channels and funnel stages (acquisition, retargeting, brand).
- Lead and manage the day-to-day relationship with the paid media agency: set goals, provide direction, review strategic plans and optimizations.
- Collaborate on testing plans and campaign frameworks with the agency to improve efficiency and drive innovation.
- Oversee execution of high-impact paid campaigns across platforms (Google, LinkedIn, Meta, programmatic).
- Analyze performance deeply and consistently, build dashboards, monitor trends, and deliver actionable insights to cross-functional stakeholders.
- Work cross-functionally with Demand Gen, Product Marketing, RevOps, and Web to align paid media with pipeline goals and full-funnel programs.
- Build scalable processes for campaign planning, testing, and reporting; identify and drive improvements in workflow and tooling.
- Stay ahead of trends in B2B performance marketing, bringing innovative formats and channel strategies into the mix.
Requirements
- 4–6 years of experience in paid media, with significant ownership over strategy and budget in a high-growth B2B context.
- Experience managing and getting the best out of agency partnerships; clear communicator and strategic thinker.
- Familiarity with AI-powered paid media tools (e.g., performance forecasting, creative generation, copywriting assistants, campaign optimization).
- Proven track record managing $2M+ annual spend across channels like Google Ads, LinkedIn, Reddit, programmatic.
- Strong analytical skills; able to turn complex data into clear recommendations and influence strategy.
- Creative thinker who questions the status quo and brings new ideas.
- Ability to operate independently and navigate ambiguity with confidence.
- A bias for action, experimentation, and continuous learning.
- Excellent communication and collaboration skills; comfortable engaging with marketers, analysts, and leadership.
- Nice to have: Experience with ABM tools (e.g., 6sense) and attribution tools (e.g., Dreamdata); global campaign experience; background in EPM or enterprise tech.
Benefits
- Competitive package
- Equity
- Healthcare
- One company offsite every year
- Brand new offices in major cities (New York, Toronto, Paris, London)
- High-end equipment (based on stock/availability)
- Hybrid remote policy
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid media strategycampaign planningperformance analysisdata analysisbudget managementB2B marketingcampaign optimizationcreative generationcopywritingperformance forecasting
Soft skills
strategic thinkingclear communicationcreative thinkingindependencenavigating ambiguitycollaborationinfluencing strategybias for actionexperimentationcontinuous learning