Affinity.co

Growth Marketing

• Lead our transition from traditional SEO to Answer Engine Optimization (AEO), optimizing content for ChatGPT, Perplexity, Google AI Overviews, and other AI-powered platforms
• Develop and execute innovative SEO strategies that capture high-intent prospects in private capital markets
• Create structured, authoritative content that AI engines cite as definitive answers about relationship intelligence and deal flow optimization
• Implement advanced schema markup, featured snippets optimization, and conversational search strategies
• Own and continuously optimize our Webflow website for conversion, speed, and user experience
• Build, test, and iterate on landing pages, product pages, and conversion funnels
• Implement A/B testing frameworks for website elements, messaging, and user journeys
• Manage technical SEO including site architecture, redirects, XML sitemaps, and Core Web Vitals
• Make direct changes to our Webflow site, including new pages, layout modifications, and CMS updates
• Optimize our Webflow CMS for scalable content management and automated SEO settings
• Implement advanced Webflow features like dynamic content, conditional visibility, and custom interactions
• Ensure responsive design and optimal mobile experience across all pages
• Use AI tools daily for keyword research, content optimization, competitor analysis, and performance insights
• Implement AI-driven testing frameworks for title optimization, meta descriptions, and content structure
• Leverage machine learning tools for predictive SEO analysis and trend identification
• Pioneer new approaches to optimize for voice search and conversational AI platforms
• Track and optimize for both traditional SEO metrics and AEO visibility indicators
• Monitor brand mentions across AI platforms and conversational search results
• Build comprehensive dashboards tracking organic traffic, keyword rankings, featured snippet captures, and AI citation frequency
• Conduct regular technical audits and competitive analysis to identify optimization opportunities.

Organic Growth Specialist

Performance Marketing

• Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
• Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
• Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
• Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
• Continuously test new channels and ad formats to expand reach within private capital markets
• Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
• Execute sophisticated bid management and budget optimization strategies to maximize ROAS
• Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
• Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
• Use machine learning tools for predictive audience modeling and campaign optimization
• Design and execute rigorous A/B and multivariate testing programs across all channels
• Test new ad formats, bidding strategies, audience segments, and creative approaches
• Implement incrementality testing and attribution modeling to measure true campaign impact
• Pioneer testing in emerging channels and platforms relevant to B2B audiences
• Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
• Build comprehensive reporting dashboards and provide actionable insights to leadership
• Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning

Paid Media Manager

Brand Manager

• Brand awareness strategy across new industries, with a focus on penetrating private equity markets
• Cross-channel execution spanning design, content marketing, social media, influencer partnerships, and video production
• Paid media budget specifically allocated to awareness objectives
• Quarterly and annual awareness metrics—if you don't want to be measured on brand impact, this role isn't for you
• Campaign development that spans multiple months and quarters, connecting awareness to revenue outcomes
• Coordinate seamlessly between internal team members and external partners to execute integrated campaigns
• Leverage AI daily for market research, rapid concept development, idea testing, and capacity creation for our lean team
• Collaborate closely with Product Marketing, Demand Generation, and Marketing Operations to ensure brand efforts amplify across the full funnel
• Think strategically about how awareness campaigns connect to pipeline generation and revenue growth

Director, Brand Marketing

• Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
• Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
• Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
• Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
• Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
• Continuously test new channels and ad formats to expand reach within private capital markets
• Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
• Execute sophisticated bid management and budget optimization strategies to maximize ROAS
• Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
• Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
• Use machine learning tools for predictive audience modeling and campaign optimization
• Design and execute rigorous A/B and multivariate testing programs across all channels
• Test new ad formats, bidding strategies, audience segments, and creative approaches
• Implement incrementality testing and attribution modeling to measure true campaign impact
• Pioneer testing in emerging channels and platforms relevant to B2B audiences
• Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
• Build comprehensive reporting dashboards and provide actionable insights to leadership
• Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning.

Product Marketing

• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption
• Create compelling messaging that resonates with enterprise buyers and users
• Build strong relationships with customers and internal stakeholders
• Support research into competitive threats and positioning strategies
• Track and analyze market trends to inform product and marketing strategy
• Own the messaging and positioning of Affinity's platform capabilities, ensuring consistent communication across all channels and touchpoints
• Develop and refine our enterprise buyer and user personas, understanding their specific needs, pain points, and goals
• Identify and define key value drivers that differentiate Affinity in the market
• Research, document, and operationalize customer use cases and problems that Affinity solves
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams
• Design high-impact collateral based on sales conversations, customer interviews, and market research
• Participate and contribute to field and industry events as an Affinity evangelist and thought leader
• Lead market research efforts to better understand target buyers, adjacent markets, and competitors
• Create campaign messaging and content to support ongoing marketing initiatives
• Deliver customer success stories highlighting Affinity's platform capabilities and business impact
• Support the development of customer case studies and webinars that demonstrate value
• Participate in win/loss analysis to understand competitive positioning and market opportunities
• Partner with sales, customer success, product management, customer success, and engineering teams to refine and communicate our product roadmap
• Coordinate across teams to deliver results in our fast-paced environment
• Work with field marketing teams to coordinate messaging at industry events
• Participate in joint business reviews with sales and customer success teams to identify growth opportunities

Senior Product Marketing Manager

Social Media Manager

• Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms
• Build authentic community engagement and thought leadership presence within private capital circles
• Create platform-specific content strategies that drive awareness, engagement, and qualified traffic
• Produce high-quality video content including thought leadership interviews, product demos, customer testimonials, and educational content
• Track and report on key social media metrics including engagement, reach, traffic, and lead generation

• As a Senior Product Marketing Manager, you'll tell the story about how Affinity unlocks the potential of relationship intelligence for customers.
• Lead product marketing activities, from competitive intelligence to product positioning and launch execution.
• Develop and implement comprehensive GTM strategies that drive revenue, expansion, and platform adoption.
• Create compelling messaging that resonates with enterprise buyers and users.
• Build strong relationships with customers and internal stakeholders.
• Support research into competitive threats and positioning strategies.
• Track and analyze market trends to inform product and marketing strategy.
• Own the messaging and positioning of Affinity's platform capabilities.
• Develop and refine enterprise buyer and user personas, understanding their specific needs, pain points, and goals.
• Identify and define key value drivers that differentiate Affinity in the market.
• Research, document, and operationalize customer use cases and problems that Affinity solves.
• Develop comprehensive product marketing collateral including website pages, blogs, white papers, webinars, videos, decks, and data sheets that support the buyer's journey.
• Develop and deliver product, market, and industry-specific enablement to the Affinity sales and customer success teams.
• Participate and contribute to field and industry events as an Affinity evangelist and thought leader.
• Create campaign messaging and content to support ongoing marketing initiatives.
• Deliver customer success stories highlighting Affinity's platform capabilities and business impact.
• Partner with sales, customer success, product management, and engineering teams to refine and communicate our product roadmap.

Full-stack Engineer

• Own product areas that are critical to the success of our customers and our business.
• Act as a high-agency 'glue person,' bridging technical and business needs to drive features from concept to production.
• Deepen your technical fluency across the full application stack, from frontend frameworks to backend systems.
• Shape technical direction through active participation in discussions, design reviews, and collaborative problem-solving.

Senior Full Stack Engineer

Machine Learning Engineer

• Own the full ML lifecycle: Take projects from ideation to production, including feature engineering, model selection, deployment, and model observability and evaluation.
• Translate business needs into ML solutions: Gather product requirements and translate them into robust ML system design requirements.
• Build sophisticated recommendation and ranking systems: Design and implement ranking and recommendation systems using techniques such as learn-to-rank (LTR) and collaborative filtering.
• Solve complex problems: Work on a variety of information extraction, information storage and information retrieval problems for both structured and unstructured data.
• Collaborate cross-functionally: Partner with cross-functional teams (product management, infrastructure, data engineering, and software engineering) to build robust, high-scale systems that underlie all of our data processing and ML Operations.

Senior Machine Learning Engineer, AI Insights

Content Marketing Manager

• Run a tight editorial engine to drive awareness, search growth, and pipeline for an enterprise B2B audience.
• Own the content program end to end: strategy, editorial calendar, production, publishing in Webflow, and distribution across email, social, and sales channels.
• Create high-quality assets: reports/guides, SEO posts, case studies, webinar decks/scripts, emails, social copy aligned to enterprise buying stages.
• Scale with tech: set up light automations in Pardot, manage Salesforce Campaign hierarchy/UTMs, and build repeatable content templates in Webflow CMS.
• Practice SEO: perform topic/keyword research, plan clusters, brief writers (including AI), optimize on-page elements, and iterate based on performance.
• Write for humans and AI: structure content with clear headings, entity-rich summaries, TL;DRs, FAQs, and metadata optimized for assistants/search.
• Partner across GTM: collaborate with Product Marketing, Demand, Sales, and Customer Marketing on narratives, launches, and enablement.
• Reports to the Director of Content Marketing and works closely with product marketing, field marketing, and demand generation teams.

Marketing

• Build and manage a customer reference program featuring top-tier PE/VC firms
• Create compelling case studies showcasing ROI and deal flow acceleration
• Coordinate customer speaking opportunities at industry events and webinars
• Develop customer advisory board initiatives
• Facilitate peer-to-peer networking among customers across different market segments
• Manage co-marketing relationships with strategic partners in the private capital ecosystem
• Develop joint content initiatives with portfolio companies, service providers, and technology partners
• Create partner enablement materials and co-branded resources
• Build and track partner referral programs that leverage existing relationships
• Identify and engage key thought leaders in private equity, venture capital, and middle market sectors
• Collaborate with industry podcast hosts and thought leadership platforms
• Coordinate influencer partnerships and thought leadership collaborations
• Develop speaking bureau relationships for Affinity executives
• Build authentic relationships within the private capital community
• Leverage AI tools daily for prospect research, content personalization, and relationship mapping
• Collaborate cross-functionally with Product Marketing, Demand Generation, Sales, and Customer Success teams
• Measure partner-driven pipeline, customer advocacy impact, and community engagement
• Operate with sensitivity to the confidential nature of private capital relationships
• Reports to the Director of Customer Marketing

Senior Ecosystem Marketing Manager

Software Engineer

• Report to the CTO and lead development of CRM and Sourcing products.
• Shape product roadmap in collaboration with product and design leaders; craft strategic roadmap integrating product, design, and engineering.
• Lead engineering execution to ensure quality software, delightful user experience, and iterative delivery practices.
• Drive initiatives to refine development approach and delivery processes.
• Guide and develop high-performing teams through leadership, coaching, and mentoring; ensure inclusive development opportunities.
• Craft and execute technical strategy aligning with business and product needs to deliver high quality, usability, and fast performance across applications and APIs.
• Collaborate across functional teams to deliver customer outcomes and iterate quickly in ambiguous environments.

Senior Director, Engineering

• Report to the CTO and lead development of Affinity's CRM and Sourcing products.
• Shape product roadmap in collaboration with product and design leaders to integrate product, design, and engineering.
• Lead engineering execution to deliver quality software and delightful user experiences via continuous, iterative development.
• Develop and mentor a high-performing engineering organization, coaching managers and staff engineers.
• Craft and drive technical strategy aligned with business needs, focusing on usability, performance, and reliability across applications and APIs.
• Drive initiatives to refine development approach and delivery processes to improve platform foundations and customer outcomes.
• Collaborate cross-functionally with product and design to deliver customer-focused features.

Data Engineer

• Affinity stitches together billions of data points to build a professional relationship intelligence graph.
• Role part of the AI Insights team that extracts and retrieves information from billions of structured and unstructured data points.
• Collaborate with machine learning engineers, software engineers, and product managers to shape Affinity's CRM platform.
• Design scalable and reliable data pipelines to consume, integrate and analyze large volumes of complex data from different sources.
• Help define the data roadmap and use data to shape product development.
• Build and maintain frameworks for measuring and monitoring data quality and integrity.
• Establish and optimize CI/CD processes, test frameworks, and infrastructure-as-code tooling.
• Build and implement robust data solutions using Spark, Python, Databricks, Kafka, and the AWS ecosystem (S3, Redshift, EMR, Athena, Glue).
• Identify skill and process gaps and develop processes to drive team effectiveness.
• Articulate trade-offs of different approaches to building ETL pipelines and storage solutions.

Organic Growth Specialist

Paid Media Manager

Director, Brand Marketing

Director, Brand Marketing

Paid Media Manager

Senior Product Marketing Manager

Social Media Manager

Senior Product Marketing Manager

Senior Full Stack Engineer

Senior Machine Learning Engineer, AI Insights

Content Marketing Manager

Senior Ecosystem Marketing Manager

Senior Director, Engineering

Senior Director, Engineering

Senior Data Engineer