Demand Generation Manager
HighlightTA
SQL
Performance Marketing Manager
YouSet
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive new revenue from qualified leads.
- Develop and supervise media strategy across Google Ads and Meta Ads (executed by our paid media agency).
- Write compelling ad copy, define creative concepts, and collaborate with agency for asset production.
- Oversee campaign setup, audience segmentation, bid strategies, and budget pacing.
- Continuously A/B test creatives, messaging, targeting, and placements.
- Create detailed briefs for UGC creators.
- Review and optimize ad creatives to ensure messaging-market fit.
- Build a library of tested hooks, formats, and offers to improve scalability.
- Collaborate with the content/brand team to align paid ads with broader campaigns.
- Own performance dashboards: build, maintain, and automate reporting in GA4, Looker Studio, or similar.
- Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking).
- Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS.
- Translate data into insights and actionable recommendations for leadership.
- Identify and validate new acquisition channels (TikTok, YouTube, Podcasts, Influencers, etc..).
- Run time-boxed experiments with clear success criteria.
- Build a testing roadmap (new audiences, offers, placements) and document learnings.
- Coordinate with SEO/content team to ensure paid and organic alignment (keywords, messaging).
- Partner with product/development to improve tracking infrastructure and conversion flow.
Requirements
- 5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social.
- Proven track record managing $100k+/month across Google, Meta and other key platforms, with a primary focus on lead generation.
- Experience managing external agencies & freelancers.
- Strong grasp of CPA, ROAS, LTV and unit economics.
- Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis).
- Meta Blueprint or Google Ads certified is a plus.
- Excellent written and spoken English; French is a plus.
Benefits
- Competitive compensation + stock options
- Up to 5 weeks of vacation per year
- 100% remote or downtown Montreal office
- Work abroad for up to 90 days per year
- Comprehensive health, dental, vision & life insurance
- Unlimited sick & mental health days
- Paid parental leave (4 months top-up)
- Sponsored team activities & events
- Flexible start date (the sooner the better!)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketinggrowth marketingpaid searchpaid socialA/B testingcampaign setupaudience segmentationdata analysiscopywritingbudget management
Soft skills
collaborationcommunicationleadershipcreativityanalytical thinkingproblem-solvingorganizationadaptabilityinsight generationstrategic thinking
Certifications
Meta BlueprintGoogle Ads certification
