Senior Manager, Demand Generation
Workleap
Customer Marketing Campaign Manager
BlueCat
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Developing and executing strategic customer marketing campaigns aligned with business objectives, target audiences and budgets.
- Collaborating and coordinating with cross-functional teams to create compelling customer marketing collateral that aligns with the brand's tone and positioning.
- Tracking campaign performance, analyzing data and metrics and providing actionable insights and recommendations for campaign optimization.
- Managing relationships with internal and external stakeholders to ensure timely and effective campaign execution.
- Leveraging digital marketing channels to maximize campaign reach and engagement.
- Strategize, execute, and optimize a data-driven customer campaign strategy to achieve upsell and cross-sell goals.
- Develop and deploy integrated customer marketing campaigns, including crafting strategy, aligning internal team members, and keeping on-track with key deadlines.
- Strategize and execute email nurtures for customer onboarding, customer events and webinars.
- Assist with customer webinar program, including overall communications with speakers, technical setup, promotion strategy, and scheduling dry-runs and live hosting.
- Support the customer success team in building and optimizing a customer journey strategy for multiple segments.
- Support the product team in announcing and socializing new product releases to customers.
- Identify and build target audience segments in partnership with the marketing operations team.
- Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
- Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.
- Identify opportunities for campaign improvements and implement strategic adjustments as needed.
- Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.
- Document processes in Confluence for transparency, document project management in Monday.
Requirements
- A bachelor's degree in marketing, advertising, business or a related field.
- 4+ years as a campaign manager, marketing manager or a similar role.
- Proven experience in campaign management and marketing with a track record of successfully executing marketing campaigns.
- Demonstrable portfolio in managing integrated marketing campaigns across online and offline channels.
- Excellent knowledge of digital marketing tools and techniques, including Marketo for email communications, social media platforms, post schedulers and web analytic tools.
- Strong understanding of customer marketing principles, campaign development and digital marketing channels.
- Proficiency in using analytics tools to measure and optimize campaign performance.
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Strong project management, organizational, and communication skills
- Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
- Excellent writing, communication and organizational skills, with proficiency in the relevant software
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the Indian market.
Benefits
- A Professional Development Budget
- Dedicated Wellness Days and Wellness Week
- A Lifestyle Spending Account
- An Employee Recognition Program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementdigital marketingemail marketinganalyticscustomer journey strategydata-driven strategyintegrated marketing campaignscampaign optimizationcustomer segmentationROI measurement
Soft skills
project managementorganizational skillscommunication skillsanalytical skillsproblem-solving skillscreativitystrategic thinkingcollaborationstakeholder managementtime management
Certifications
Bachelor's degree in marketingBachelor's degree in advertisingBachelor's degree in business