Senior Manager, Demand Generation
Workleap
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Senior
About the role
- Scale & Optimize Paid + SEO → Strengthen core acquisition channels with support from agencies and in-house teams.
- Drive Partner-Led Growth → Build and execute joint campaigns with partners, expand partner-driven pipeline, and support partner growth initiatives.
- Identify & Scale New Growth Channels → Test emerging platforms, niche paid media, influencer/partner ecosystems, and community-driven growth.
- Run High-Velocity Growth Experiments → Apply a structured experimentation framework to test and scale new channels, creative, messaging, and partner activations.
- Leverage GTM Engineering → Collaborate with a dedicated GTM engineer to integrate AI-driven workflows, automation, and data pipelines that improve targeting and personalization.
- Lead & Manage the Team → Oversee Paid, SEO, partner growth marketing, and experimental initiatives; manage agencies and collaborate cross-functionally.
- Drive Conversion Optimization (CRO) → Optimize landing pages, ads, partner campaigns, and funnel performance to improve efficiency and growth.
Requirements
- SEO & SEM Mastery → Proven track record of scaling acquisition in B2B SaaS.
- Paid Media & Multi-Channel Growth → Experience with Google Ads, LinkedIn, YouTube, Bing, Reddit, and emerging platforms.
- Partner Growth Experience → Ability to design and execute campaigns with partners that drive pipeline.
- AI & Data-Driven Marketing → Experience integrating automation, AI workflows, and data insights into growth.
- High-Velocity Experimentation → Skilled at structured testing, iteration, and scaling campaigns.
- Leadership & Team Management → Experience managing demand gen and/or partner growth teams, agencies, and cross-functional collaboration.
- CRO Expertise → Familiarity with conversion optimization best practices.
Benefits
- At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.
- We strive to create a healthy and inclusive work environment. This is everyone’s business.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOSEMPaid MediaGoogle AdsLinkedInYouTubeBingRedditAI workflowsConversion Rate Optimization (CRO)
Soft skills
LeadershipTeam ManagementCross-functional CollaborationStructured TestingIterationCampaign DesignExecutionGrowth MindsetCommunicationCollaboration