Performance Marketing Manager
YouSet
Demand Generation Manager
Clarius Mobile Health
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$93,000 - CA$112,000 per year
Job Level
Mid-LevelSenior
About the role
- Design and execute full-funnel demand generation programs across paid media, email, webinars, content syndication, and events to drive qualified leads and pipeline growth
- Own the email nurture strategy, including audience segmentation, messaging, testing, and performance analysis to strengthen engagement and conversion
- Develop campaign briefs that outline audience, objectives, messaging, and offers, and lead the creation of persuasive email copy and creative assets in partnership with the content and design teams
- Create and refine sales enablement materials such as presentations, one-pagers, email templates, and outreach frameworks that enhance conversion and accelerate deal velocity
- Analyze campaign performance across the funnel, share insights with stakeholders, and optimize programs to improve lead quality and ROI
Requirements
- Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments
- Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact
- Experience managing lead nurture programs and writing persuasive, conversion-focused email copy
- Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content
- Strong understanding of marketing automation tools such as Marketo, CRM systems such as Salesforce, and PPC best practices
- Highly analytical with experience interpreting campaign data and optimizing for ROI
- Skilled collaborator who thrives in cross-functional environments and can translate insights into action
- Organized, proactive, and comfortable managing multiple projects in a fast-paced environment
Benefits
- Flexible Hours : Projects Complete > Hours Worked
- Benefits from Day 1 : Get full access to your comprehensive benefits package made available from your very first day
- Volunteer Days: Make a difference with paid volunteer days during working hours, supporting causes that matter to you
- Professional Development Program : We're big fans of continuous learning, and we invest in your growth with financial support for programs, seminars, conferences, and courses
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationemail marketingcampaign performance analysisaudience segmentationcopywritingsales enablementmulti-channel campaignslead nurture programsconversion optimizationdata analysis
Soft skills
storytellingcollaborationorganizationproactivitycommunicationanalytical thinkingproject managementstakeholder engagementcreativityadaptability
