Demand Generation Manager
HighlightTA
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇨🇦 Canada
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
SQL
About the role
- Design and execute multi-channel demand generation campaigns targeting SMBs
- Build ABM strategies with clear goals, audience segmentation, and channel mix
- Own paid media (search, social, display, syndication) and continuously test offers and creative
- Manage MQL to SQL pipeline performance, including CAC and disqualification rates
- Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing
- Report on campaign performance and pivot based on insights
- Partner with Sales to ensure lead quality and feedback loops
- Optimize website chat playbooks and lead conversion paths
- Collaborate across teams to align messaging and touchpoints throughout the funnel
Requirements
- 4+ years of experience in demand generation or campaign management
- Proven success managing B2B SaaS or SMB-focused strategies
- Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics
- Experience with Salesforce, Pardot, and marketing automation platforms
- Strong copywriting skills (ads, emails, landing pages)
- Experience with ABM tools and strategies
- Familiarity with AI or automation tools for marketing efficiency
Benefits
- Full ownership of demand generation in a high-impact role
- Remote flexibility with a collaborative, growth-minded team
- Opportunity to shape pipeline strategy and execution across the funnel
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
demand generationcampaign managementABM strategiescopywritingMQLSQLCACmarketing automationfull-funnel metricslead conversion
Soft skills
stakeholder alignmentcollaborationreportingoptimizationaudience segmentation