Demand Generation Manager
Progress
Tableau
Digital Marketing Manager, SEM
Diligent
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $86,000 - $107,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Tableau
About the role
- Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360
- Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale, pivot quickly, and maintain precision
- Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans
- Lead roadmaps for SEM related ad creative, extensions, and landing page experiments
- Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting
- Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies
- Supercharge ROAS using SA360 and advanced bidding strategies (rules, scripts, portfolio bidding) to optimize toward CPL, CAC, and LTV goals
- Monitor and refine performance across audiences, devices, and geographies to drive outcomes and scale spend with precision
- Conduct incrementality tests and lift studies to measure true channel impact
- Build and maintain dashboards (Looker, GA4, Tableau) to give leadership real-time performance visibility
- Improve campaign elasticity by stress-testing budgets, bids, and audiences to identify optimal scaling points
- Report to the Head of Search and work cross-functionally with global marketing teams (SEO, Brand, Content, Web, Demand Generation, SEM) to drive pipeline and revenue
Requirements
- 3–5 years of marketing experience with a strong focus on paid search, preferably in B2B SaaS
- Proven success growing annual SEM budgets with measurable ROI
- Expertise in optimizing campaign taxonomy across multiple business units and geographies
- Hands-on proficiency with Google Ads, Microsoft Ads, and SA360, including portfolio bidding and automation
- Strong analytical and reporting skills with tools like Looker, GA4, Tableau, and spreadsheets
- Familiarity with Salesforce, Tableau, and attribution modeling
- Experience working with agencies or teams and collaborating across marketing, sales, and operations teams
- 3–5 years of direct full-stack experience managing global, multi-product SA360 accounts with high budgets (top candidates)
- Experience leveraging agentic AI tools to automate workflows and accelerate insights (top candidates)
- Familiarity with governance, risk, and compliance (GRC) domains including ERM, MDO, ESG, audit, and board governance (top candidates)
- Self-motivated and accountable; ability to thrive under high stakes and growth targets
Benefits
- Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients
- We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs
- Flexible work environment / hybrid work model
- Employee Resource Groups and diversity resources
- Reasonable accommodations for qualified individuals with disabilities
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid search strategieskeyword portfoliosad copy frameworksaudience segmentationbid managementkeyword targetingcontent optimizationperformance forecastingcampaign taxonomyattribution modeling
Soft skills
analytical skillsreporting skillsself-motivatedaccountablecollaborationcommunicationstrategic thinkingproblem-solvingleadershipadaptability
