Digital Marketing

• Architect and execute paid search strategies across Google Ads, Microsoft Ads, and SA360
• Command multi-million-dollar budgets with a strategic taxonomy built to unlock scale, pivot quickly, and maintain precision
• Build and iterate keyword portfolios, ad copy frameworks, and audience segmentation plans
• Lead roadmaps for SEM related ad creative, extensions, and landing page experiments
• Leverage AI-powered tools to optimize SEM and SEO strategies, including bid management, keyword targeting, content optimization, and performance forecasting
• Serve as the SEM subject matter expert, staying ahead of trends, policies, and technologies
• Supercharge ROAS using SA360 and advanced bidding strategies (rules, scripts, portfolio bidding) to optimize toward CPL, CAC, and LTV goals
• Monitor and refine performance across audiences, devices, and geographies to drive outcomes and scale spend with precision
• Conduct incrementality tests and lift studies to measure true channel impact
• Build and maintain dashboards (Looker, GA4, Tableau) to give leadership real-time performance visibility
• Improve campaign elasticity by stress-testing budgets, bids, and audiences to identify optimal scaling points
• Report to the Head of Search and work cross-functionally with global marketing teams (SEO, Brand, Content, Web, Demand Generation, SEM) to drive pipeline and revenue

Digital Marketing Manager, SEM

Digital Marketing Manager – Acquisition

Director, HCP TUKYSA Digital Marketing

Director, Digital Marketing Strategy

Digital Marketing Coordinator

Digital Marketing Coordinator