Deel

Senior Product Marketing Manager, HR Products

Deel

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Senior

Tech Stack

Cloud

About the role

  • Develop and execute go-to-market strategies for Deel HR products to support revenue and growth targets
  • Identify market opportunities and customer segments to drive product adoption
  • Craft clear, compelling, and differentiated messaging for HRIS focusing on compliance, efficiency, and employee satisfaction
  • Collaborate with Product and Sales to align positioning with customer needs and competitive insights
  • Design multi-channel campaigns with Marketing and Growth teams; measure and optimize campaign performance to ensure ROI
  • Create sales enablement materials (pitch decks, one-pagers, case studies) and train sales teams on product features and differentiation
  • Conduct competitive analysis and customer research to inform product improvements and positioning
  • Track market trends and provide actionable insights to Product team
  • Work closely with Product, Growth, Sales, and Customer Success to align strategies and advocate for customer needs

Requirements

  • 7+ years of proven experience in product marketing in SaaS, ideally in payroll/HR tech
  • Strong understanding of domestic payroll processes and compliance requirements (a plus)
  • Exceptional skills in positioning, storytelling, and go-to-market execution
  • Experience working with Lifecycle marketing teams
  • Data-driven mindset with ability to analyze metrics and optimize campaigns
  • Excellent communication, presentation, and project management skills
  • Experience collaborating with cross-functional teams in a fast-paced environment
  • Ability to speak, read, and write English fluently
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