Cummins Inc.

Marketing Communications Specialist

Cummins Inc.

full-time

Posted on:

Origin:  • 🇨🇭 Switzerland

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Job Level

Mid-LevelSenior

About the role

  • Works across broader Marcoms team and with stakeholders to support the creation and execution of marketing communications campaigns, driving engagement with target audiences, and contributing to Cummins growth.
  • Contributes to the execution of marketing communication strategies, drafts marketing communication plans and assets.
  • Executes and monitors marketing communications tactics, providing feedback to ensure successful outcomes.
  • Works across teams and partners to deliver engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral.
  • Keeps business and product teams apprised of the status of marketing communications materials and maintains strong communication among key leaders and critical stakeholders.
  • Assists with project, account, and supplier management employing knowledge of effective marketing and general business understanding.
  • Prepares and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand.
  • Assists in monitoring and analyzing campaign performance data, providing insights and recommendations to improve marketing efforts.
  • Applies knowledge of digital marketing tools, trends, and channels to optimize marketing efforts.
  • Digital Only: Responsible for assisting in planning, executing, and managing digital marketing campaigns to promote products, services, or brands through digital channels.
  • Learns, adheres to, and champions Cummins brand.

Requirements

  • Values differences - Recognizing the value that different perspectives and cultures bring to an organization.
  • Digital media savvy - Leverages current and emerging digital media strategies (e.g. email automation, social media, content management systems, etc.) to influence buyer behavior or target audiences to a desired action.
  • Storytelling - Develops and delivers a compelling narrative which resonates with a target audience and influences a decision or course of action.
  • Action oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
  • Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Ensures accountability - Holding self and others accountable to meet commitments.
  • Interpersonal savvy - Relating openly and comfortably with diverse groups of people.
  • Manages ambiguity - Operating effectively, even when things are not certain or the way forward is not clear.
  • Plans and aligns - Planning and prioritizing work to meet commitments aligned with organizational goals.
  • Data Analytics - Discovers, interprets and communicates qualitative and quantitative data; determines conclusions relying on knowledge of business or functional frameworks; simultaneously applies statistics, data validity, data visualization, and problem solving approaches to effectively extract meaningful patterns and business insights.
  • College, university, or equivalent degree in marketing, business or a related subject or related experience preferred.
  • Digital marketing experience preferred.
  • Excellent time management skills and ability to meet deadlines.
  • B2B experience preferred.
  • Strong project management skills and the ability to meet deadlines.
  • Creative thinker with a strong attention to detail.
  • Strong analytical skills and proficiency in using marketing analytics tools.
  • Ability to work collaboratively in a team environment.