Salary
💰 $110,700 - $133,300 per year
About the role
- Brand + Content Strategy Develop and manage a comprehensive content strategy across digital and print channels, emphasizing voice consistency, technical storytelling, and thought leadership.\n
- Create and oversee production of original content including case studies, blog posts, technical insights, newsletters, webinars, and video assets.\n
- Execute a dedicated social media strategy, with a forward-looking content calendar aligned with industry trends, team updates, and thought leadership themes.\n
- Coordinate content input from subject matter experts to translate technical concepts into compelling, accessible narratives for diverse audiences.\n
- Develop tailored marketing materials and content for specialty services and emerging offerings.\n
- Business Development + Industry Alignment Lead coordination for industry conference participation, including abstract submissions, sponsorships, logistics, collateral development, and team briefing.\n
- Oversee submissions for industry and revenue-based awards, in collaboration with leadership and project teams.\n
- Cultivate and manage relationships with key industry organizations and working groups, ensuring firm representation and strategic alignment with sector trends.\n
- Digital Strategy, Website, + SEO Lead website performance strategy including content governance, structural audits, and regular updates to reflect evolving service lines and project work.\n
- Manage SEO strategy and reporting, including keyword optimization, analytics tracking, and coordinated content deployment to maximize discoverability.\n
- Coordinate website redesign projects and third-party vendor engagement as needed.\n
- Client Experience + Engagement Design and administer client experience surveys; synthesize results to support continuous improvement and business development follow-up.\n
- Establish a standardized client appreciation framework, with scalable touchpoints tied to milestones and relationship development.\n
- Marketing Operations + Data Management Monitor performance metrics across website, social, and campaign channels; provide insights and adapt strategies for measurable improvement.\n
- Support development of proposals, pursuit strategy materials, and project-specific presentations.\n
- Ensure brand governance, visual consistency, and message clarity across all marketing and business development deliverables.\n
- Support client services team and firm-wide business development and marketing initiatives, as needed.\n
- Additional Duties Include: Perform essential duties, including meeting deliverables and deadlines.\n
- Perform additional duties as assigned or directed.
Requirements
- Bachelor's degree in marketing, communications, or closely related degree program.\n
- 5–8 years of progressive experience in business development, marketing, or strategic communications, preferably in the AEC, renewables, infrastructure, or energy sectors.\n
- Demonstrated expertise in B2B marketing strategy, client engagement, and content production.\n
- Excellent written and verbal communication skills with experience in tailoring messages to a range of technical and non-technical audiences.\n
- Proficient with CMS platforms (e.g., Hubspot), marketing automation tools, and basic design applications (e.g., Adobe Suite, Canva).\n
- Strong understanding of website development (e.g., Squarespace), SEO, web performance analytics, and digital content performance metrics.\n
- Demonstrated organizational skills and attention to detail.\n
- Proven ability to manage complex projects, prioritize tasks, and work cross-functionally with executive stakeholders and subject matter experts.\n
- Ability to identify and solve complex problems.\n
- Ability to be both creative and analytical.\n
- Detail-oriented and accurate.\n
- Efficient time management – handle multiple projects simultaneously and with minimal supervision, including prioritizing, organizing, and planning effectively to meet all deadlines.\n
- Confident self-starter with a systems mindset and strong follow-through.\n
- Proven experience as a cross-functional leader who can bridge business development with brand strategy, combining data-driven marketing execution with compelling content creation and client-centric storytelling.