Head of Marketing
Messari
Web3
Salary
💰 $120,000 - $168,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Web3
About the role
- Define value proposition and shape customer segmentation for Crypto.com's consumer app.
- Lead user acquisition and engagement strategies to drive growth and monetization.
- Develop, launch, and optimize paid campaigns across Google Search & Display, Meta, YouTube, programmatic platforms, and emerging channels.
- Manage daily budgets, bids, and pacing to maximize ROI and meet CPA targets.
- Tailor creative and messaging to regional regulations, app launch timelines, and user behavior.
- Leverage behavioral, geographic, and device data to improve targeting efficiency and conversion rates across the user journey.
- Integrate internal and third-party data sources to refine audience targeting and boost performance.
- Monitor campaign performance using tools such as Google Analytics and platform dashboards; report on CAC, ROAS, CTR, conversion rate, and LTV.
- Share actionable insights with cross-functional teams including creative, product, compliance, and analytics.
Requirements
- 4–6 years of experience in performance marketing, with at least 1 year in mass-market tech services, productivity, or entertainment apps.
- Strong understanding of the competitive landscape, product lifecycle, and evolving user behaviors in mobile consumer tech.
- Ability to craft compelling messaging and value propositions across web and app stores.
- Proven track record managing large-scale acquisition campaigns (7-figure budgets).
- Expertise in Google Ads, Meta, programmatic DSPs, and other major ad platforms.
- Knowledge of attribution modeling, A/B testing, and user lifecycle strategies.
- Strong analytical mindset and data fluency.
- Experience collaborating with creative, compliance, and analytics teams.
- Crypto native or familiarity with community-led growth and Web3 technologies (it's a plus).
- Passion for emerging technologies and innovative consumer products (it's a plus).
- Experience in mobile app growth, including App Store Optimization (ASO) (it's a plus).
- Familiarity with app CRM, email marketing, and retention/lifecycle strategies (it's a plus).
