AKT London

Acquisition Manager, Marketing

AKT London

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

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Job Level

Mid-LevelSenior

About the role

  • Reporting directly to the Head of Acquisition and Retention, you will be a key player in the marketing team, responsible for the hands-on management and execution of our entire paid acquisition strategy. You will work closely with the Community Manager on influencer and affiliate activity, and collaborate with the Brand, Creative, and E-commerce Trading teams to ensure a cohesive customer journey from first click to conversion. This role will also involve managing relationships with our paid media agency partners and ad-tech providers.

Requirements

  • Paid Media Management: Own the day-to-day execution and optimisation of all paid media channels including Paid Social, Paid Search, Display, and Retargeting to drive efficient customer acquisition.
  • Budget & Performance Optimisation: Manage and track paid media spend against budget, continuously optimising campaigns to meet and exceed CPA/CAC and ROAS targets.
  • Creative Strategy & Testing: Collaborate with the Creative and Brand teams to develop and test high-performing ad content (visual and copy) that reflects the brand Style Guide while maximising commercial return.
  • Affiliate & Influencer Marketing: Work closely with the Influencer Manager to support the execution of affiliate and influencer campaigns, analysing performance and identifying opportunities for paid amplification.
  • Creative Community Marketing: Work closely with the Creative Community Exec to support to identify and gifted seeding that may generate opportunities for paid amplification
  • Reporting & Analytics: Analyse campaign and channel performance data to produce regular, insightful reports for the Head of Acquisition and Retention, providing clear recommendations for optimisation and future strategy.
  • Channel Expansion & Testing: Support the Head of Acquisition and Retention in testing and exploring new acquisition channels and opportunities, including offline media, to unlock incremental reach and performance.
  • Hands-on experience managing multi-channel paid media campaigns (search, social, display, affiliates) to drive performance in a D2C environment.
  • Experience managing and tracking significant paid media budgets to deliver against performance targets (CPA, CAC, ROAS).
  • Proficiency with digital analytics platforms (e.g., Google Analytics, Shopify Analytics) and experience using data to drive campaign optimisations.
  • A proactive and analytical problem-solver with a strong test-and-learn mindset.
  • Strong communication skills with the ability to report on performance and present findings clearly to marketing leadership.
  • Experience in a fast-paced D2C e-commerce environment.
  • Experience in the beauty, skincare, or personal care sector.
  • Understanding of attribution modelling and its role in optimising channel mix.