Dairy MAX Inc.

External Communications Manager

Dairy MAX Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Strategic, detail-oriented External Communications Manager to lead planning and execution of integrated communications initiatives that strengthen the reputation of the dairy category.
  • Design and manage cross-channel campaigns to inform, engage, and influence key external audiences (industry stakeholders and community partners) aligned with Dairy MAX’s mission: building trust in dairy and driving demand across the category.
  • Ensure external messaging is clear, consistent, and impactful; collaborate with internal teams, external partners, and a dedicated PR lead to deliver compelling stories and campaigns.
  • Drive results through creative excellence, strategic alignment, and measurable outcomes.

Requirements

  • Develop comprehensive communications strategies that support organizational goals and strengthen category reputation (identify target audiences, craft key messages, determine channel strategies across owned, paid, and earned media).
  • Translate strategy into actionable campaigns: manage timelines, deliverables, and budgets; own day-to-day execution (content creation, partner coordination, campaign launch, optimization, reporting).
  • Lead communications efforts with external partners, industry groups, and community organizations.
  • Coordinate with PR lead to ensure messaging alignment and provide input/recommendations for media outreach.
  • Create compelling, audience-relevant narratives for digital platforms, social media, and stakeholder materials; partner with creative teams and agencies.
  • Define KPIs and performance metrics; track engagement, reach, and sentiment; share insights and apply learnings.
  • Qualifications: 3–5 years experience in communications, marketing, or related role; background in food & beverage, agriculture, or CPG preferred; proven ability to lead integrated campaigns and collaborate across functions; strong organizational and project management skills; excellent writing, editing, and presentation skills; strategic thinker with proactive, results-driven mindset.