Technical Communications Manager
Expedia Group
CloudSQL
Senior Manager, Digital Communications
Stryker
full-time
Posted on:
Location Type: Hybrid
Location: Flower Mound • Arizona, Colorado, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $115,600 - $245,800 per year
Job Level
Senior
About the role
- Digital marketing leadership
- Develop and implement a clear digital marketing strategy for the Endoscopy Division to support business objectives.
- Accountable for how digital marketing drives revenue, efficiency, and customer experience.
- Lead the execution of digital marketing strategies in partnership with key stakeholders.
- Serve as Endoscopy Division liaison for internal and external digital marketing initiatives, programs and projects, and support key enterprise technology adoption.
- Maintain a high degree of self-motivation and generate fresh ideas. Keep current with and ahead of digital marketing trends, tactics, and strategies to inform future recommendations to improve customer engagement.
- Act as brand steward, ensuring all work complies with brand, legal and regulatory guidelines, and upholds communication strategy.
- Customer-centric campaign innovation and optimization.
- Consult on platform, channel, and budget strategy to achieve objectives of marketing communications campaigns.
- Recommend campaign optimization strategies throughout campaigns to drive increased performance (engagement, lead generation and measurable business outcomes).
- Champion innovation in campaign strategy and tactics, including advanced targeting, AI-driven personalization and emerging platforms.
- Maintain a deep understanding of diverse customer audiences and digital channels to inform content delivery and engagement strategies.
- Enhance customer engagement through personalized digital experiences that support brand awareness and progression through marketing funnel.
- Share best practices as the division’s digital expert and teach foundational and advanced topics as needed to drive expertise within the division.
- Cross-functional collaboration.
- Embrace and develop collaborative relationships working alongside key stakeholders, groups, including corporate functions, cross-divisional groups, and external partners in a highly collaborative, global environment.
- Build strong internal relationships and support enterprise change initiatives, communication plans, and technology adoption.
- Serve as a key contributor to develop and drive the company-wide technology roadmap to best support marketing and sales functions.
- Proactively look for opportunities for collaboration within and across businesses/divisions.
- Manage external digital marketing consultants and vendors as needed.
- Design, improve, and scale end-to-end digital marketing processes across teams.
- Measurement and reporting.
- Develop and implement robust digital effectiveness metrics and reporting frameworks.
- Regularly assess campaign and channel performance, using data to drive strategic decision-making and communicate insights to senior leadership.
- Create a climate in which measurement of effectiveness and optimization is a standard practice.
- Team leadership and development.
- Hire, onboard, lead and inspire a high-performing team of digital marketing professionals.
- Foster a collaborative, inclusive and innovative team culture that encourages innovation, continuous improvement, and calculated experimentation.
Requirements
- Bachelor’s degree required, with a focus in digital marketing or marketing communications preferred.
- 10+ years of work experience.
- 6+ years of progressive experience in digital marketing.
- 1+ years of experience managing a team.
- Expertise in digital platforms, tools, and technologies, including CMS, CRM (e.g., Salesforce), marketing automation, SEO/SEM, Google Ads and analytics platforms.
- Strong quantitative analytical skills with the ability to translate data into actionable insights.
- Preferred Medical device or healthcare industry experience or other highly regulated industries.
- Experience communicating business needs and articulate those needs in a strategy and plan.
- Cross-functional project management and collaboration skills across multiple teams and levels.
- Problem solver with creative approach to proactive identification and resolution of issues.
- Self-starter and self-navigator who can prioritize high-value projects versus tasks in a fast-paced environment and balance demands of multiple projects.
- Very responsive, with a customer-centric / solutions-oriented approach and the ability to serve a wide range of needs within the organization and at all levels.
- Experience working in large matrix organizations.
- Outstanding written and verbal communication skills, including the ability to tailor communications style to audience.
- Strong attention to detail is a must.
- Experience in recruitment, selection, and development of talent to achieve strategic objectives.
Benefits
- bonuses
- benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketing strategycampaign optimizationdata analysiscustomer engagementteam leadershipdigital effectiveness metricsproject managementcreative problem solvingcontent deliveryAI-driven personalization
Soft skills
self-motivationcollaborationcommunicationinnovationattention to detailcustomer-centric approachstrategic thinkingadaptabilityinclusivityinspiration
