Family Resource Home Care

Marketing and Communications Specialist

Family Resource Home Care

full-time

Posted on:

Location Type: Hybrid

Location: Spokane • Colorado, Oregon, Washington • 🇺🇸 United States

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Salary

💰 $58,000 - $60,000 per year

Job Level

Mid-LevelSenior

Tech Stack

WordPress

About the role

  • Support a wide range of marketing and communication projects, developing, implementing, and evaluating strategies for over 40 locations across Washington, Idaho, Colorado, and Oregon.
  • Manage department tasks, including internal and external requests and projects, providing essential support to ensuring timely execution and organization.
  • Provide ongoing support for recurring initiatives to ensure seamless execution.
  • Generate and analyze monthly reports for GA4 and Google Ads tracking, providing insights and recommendations based on performance data.
  • Research and provide technical support with emerging website optimization strategies that align with new trends in Ai, SEO and GEO.
  • Assist in managing and organizing incoming leads, contact forms, and website chat inquiries within the CRM and website backend software.
  • Develop and distribute monthly social media content and performance reports across platforms such as YouTube, LinkedIn, Facebook, Instagram, and Twitter, formulating data-driven strategies to enhance video and media engagement.
  • Deploy targeted social media content for business development and branch managers to use in optimizing their online professional outreach and engagement.
  • Oversee client outreach and retention strategies to maintain client relationships and encourage feedback.

Requirements

  • Bachelor’s degree in marketing, communications, public relations, or related field (or extensive industry and management experience).
  • 3-5 years’ experience in corporate marketing roles – ideally in companies with multiple locations.
  • Knowledgeable of marketing principles and practices, including message development, advertising, media, event planning, community outreach and publicity vehicles.
  • Proven experience developing marketing plans and campaigns.
  • Demonstrated competence in task management with strong multitasking.
  • Must be able to analyze and interpret data, gather needed information, evaluate the situation and offer suggestions.
  • Strong computer/technical skills and proficiency with PC based MS Office Suite, design software such as Adobe Creative Suite/Canva with creative and working knowledge of graphic design and layout best practices, Ai, WordPress, website analytics tools, social media platforms, including Facebook, Instagram, YouTube, Twitter, LinkedIn, Google; experience in meta data, keywords, tagging standards, and SEO; email marketing (MailChimp), CRM management and AI marketing tools.
Benefits
  • Comprehensive Insurance: Medical, dental, vision, and prescription options to keep you and your family healthy.
  • Company-Paid Life Insurance: Peace of mind with our company-paid life and AD&D insurance.
  • 401(k) Plan: Secure your financial future with our retirement plan, including company matching.
  • Health Savings Account: Manage your healthcare costs effectively.
  • Employee Assistance Program: Support for personal and professional challenges.
  • Work Equipment: Company-provided computer and office setup.
  • Paid-Time Off: Accrue 3 weeks of paid vacation in your first year, and more after that!
  • 11 Paid Holidays: Enjoy time with friends and family during the holidays.
  • Work From Home Flexibility: This position offers primary work from home with only occasional on-site requirements.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing principlesmessage developmentadvertisingmedia planningevent planningcommunity outreachpublicitydata analysisSEOcampaign development
Soft skills
task managementmultitaskingcommunicationclient relationship managementfeedback solicitation
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