Dairy MAX Inc.

Communications

• Partner with the CEO to develop and execute an integrated corporate communications strategy that advances Dairy MAX’s mission, brand, and long‑term strategic priorities.
• Ensure enterprise‑wide alignment across internal verticals and CoEs to deliver cohesive messaging, shared narratives, and integrated execution.
• Serve as a strategic advisor to senior leadership on communications, reputation management, advocacy, and stakeholder engagement.
• Lead the development and execution of a comprehensive farmer engagement communications strategy that prioritizes transparency, relevance, and two‑way communication.
• Ensure farmer perspectives, needs, and outcomes are consistently reflected in corporate messaging, storytelling, and advocacy efforts.
• Translate organizational strategy, investments, and impact into clear, meaningful communications that resonate with dairy farmers and reinforce value.
• Partner with internal teams to elevate farmer voices through storytelling, testimonials, thought leadership, and peer‑to‑peer advocacy.
• Strengthen trust and credibility with farmers by ensuring consistent, authentic, and timely communications across channels.
• Oversee Dairy MAX’s reputation management, serving as the primary advisor on public relations, external communications, and issues management.
• Design and implement a robust public relations strategy aligned with brand marketing, sales objectives, and farmer advocacy priorities.
• Position Dairy MAX team members, farmers, and partners as trusted thought leaders and spokespeople within the industry and broader public.
• Oversee brand positioning to enhance trust, credibility, and visibility among farmers, stakeholders, and external audiences.
• Develop and implement advocacy strategies that empower farmers to effectively tell their stories and build trust with consumers and partners.
• Leverage Dairy MAX programs, impact data, and insights to create compelling narratives that demonstrate value and results.
• Ensure storytelling balances business outcomes with on‑farm relevance and real‑world impact.
• Lead internal communication strategies that reinforce Dairy MAX’s culture, operating principles, and strategic focus.
• Collaborate with Human Resources to ensure internal communications support employee engagement, change management, and organizational alignment.
• Ensure internal teams are informed, connected, and aligned to priorities, messaging, and expectations.
• Align with Dairy Management Inc. (DMI) and the DMI Board of Directors’ communication strategy to ensure consistency and clarity.
• Support the Dairy MAX Board by providing clear, concise communications that reinforce priorities, outcomes, and strategic progress.

Vice President – Communications