Performance Marketing

• Alpha Lion stands at the forefront of sports nutrition, embracing the "Superhuman" ethos and championing personal excellence.
• Responsible for owning end-to-end paid media strategy and managing 7-figure monthly ad spend.
• Scale new customer acquisition, unlock new funnels, and drive world-class creative performance.
• Forecast budget allocation per channel and funnel and manage/adjust budgets daily.
• Collaborate with Inventory Planning and monitor margins, CAC, and LTV.
• Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
• Execute daily campaign management and optimization; lead structured testing across platforms.
• Own weekly performance analysis for creative testing; provide weekly & monthly creative insights.
• Collaborate with CRO to design A/B tests and improve core metrics (Margin, CAC, Subscription Rate, PpV, AOV).
• Design and document cross-functional workflows and maintain SOPs for creative and media buying processes.

Director of Paid Media

Senior Paid Media Strategist

Paid Search Manager

B2B Demand Generation Lead

Paid Media Manager

Demand Generation Manager