Alpha Lion

Product Designer

• Design and deliver the brand refresh. Personally execute packaging, DTC website, Amazon storefront, landing pages, PDPs, and retail POS. You do the work; this isn’t a directing role.
• Own packaging production and finished art. Prepare all artwork to print-ready standards. Manage dielines, colour profiles, finishes, and supplier specs. Catch production issues before they become reprints.
• Build the visual identity system. Translate brand strategy into a cohesive design language: typography, color, iconography, photography direction, and packaging structure. Make it real and make it scale.
• Execute design for product launches. Deliver all visual assets for new products: packaging, PDPs, campaign creative, email, and social templates. Work within launch timelines and partner with media and CRO teams.
• Create design systems that scale. Build templates, component libraries, and brand asset kits so the company can move fast on routine work without compromising quality.
• Grow into strategic influence. Over time, shape briefs, challenge direction, and contribute to brand positioning, earning the strategic seat through the quality and impact of your work.

Lead Designer – Latam

Conversion Rate Optimizer

• Build, implement, and scale a repeatable system for developing and optimizing high-performing acquisition funnels
• Lead CRO strategy across the customer journey, improving conversion rates, AOV, retention, and overall profitability
• Design and execute structured experimentation programs, including A/B testing and incrementality measurement, to drive continuous improvement
• Ensure flawless execution of campaigns, launches, and promotions by owning QA standards, uptime, and conversion flow performance
• Partner cross-functionally with Acquisition, Brand, Product, and Data teams to align growth initiatives with business objectives
• Support the evolution of subscription and loyalty programs to increase customer lifetime value
• Continuously improve eCommerce infrastructure and processes to support scale, performance, and operational efficiency

Senior Manager, Growth, CRO

Growth Marketing

• integrate paid media, creative, CRO, and influencer strategy into a single growth system
• drive customer acquisition by optimizing conversion rate, AOV, profit per visitor, and LTV:CAC
• lead creative strategy and experimentation
• manage and allocate acquisition budgets with precision
• build and operate a disciplined testing roadmap
• partner closely with Brand, Data & Analytics, and E-commerce

Lead Designer – Latam

Senior Manager, Growth, CRO

Director of Growth Marketing