Alpha Lion

Supply Chain

• Build and maintain structured supply chain processes, SOPs, BOMs, costing files, and ensure ERP (NetSuite) accuracy to enable scalable operations.
• Source, evaluate, and negotiate with domestic and international suppliers across ingredients, packaging, and raw materials to secure competitive pricing and reliable supply.
• Manage supplier performance—including pricing, quality alignment, lead times, and delivery accuracy—to drive continuous improvement and reduce operational risk.
• Partner closely with contract manufacturers to ensure specifications, timelines, and material requirements are fully met.
• Develop cost models and provide accurate supply chain data to Finance and Commercialization to support margin planning and new product development.
• Coordinate purchasing, inbound logistics, and supply timelines to support on-time production schedules.
• Deliver clear, consistent visibility into supply chain status, risks, and requirements for cross-functional partners.

Supply Chain Manager

Copywriter

• Own lifecycle copy strategy by developing briefs and messaging approaches driven by customer insights, behavioral data, and performance metrics
• Write high-converting copy across Email, SMS, in-app, and direct mail for onboarding, education, upsells, winback, reactivation, and more
• Create segmentation and personalization frameworks using zero-, first-, and behavioral-party data to deliver timely, relevant, and personalized messaging
• Build and optimize modular copy systems that make personalization scalable across automated lifecycle flows
• Run A/B tests and analyze performance to identify winning patterns and continuously optimize campaign results
• Own churn prevention and winback messaging, including cancellation flows, reactivation campaigns, and retention-focused communication strategies
• Partner with CRO, CX, and UX/UI teams to improve landing pages, cancellation experiences, and lifecycle conversion journeys
• Build internal systems and leverage AI tools to increase message velocity, consistency, and long-term retention impact

Lifecycle Copywriter

Data Analyst

• Build and lead a high-performing data team, including data analysts and engineers.
• Define and execute Alpha Lion’s data strategy, governance framework, and analytics roadmap.
• Design and oversee the data architecture and infrastructure needed to scale.
• Develop reporting systems and dashboards that drive visibility across all departments.
• Partner with marketing, product, and operations teams to uncover insights that fuel growth.
• Ensure data quality, reliability, and consistency across platforms.
• Guide the selection and implementation of data tools, pipelines, and integrations.
• Foster a data-driven culture where insights power every key decision.

Data & Analytics Manager

Director

• Lead the commercialization and GTM workflow process that brings new products from concept to shelf on time and within budget.
• Coordinate cross-functional teams across Marketing, Sales, Operations, Finance, and Regulatory to stay aligned and move fast.
• Track key launch metrics (OTIF, cycle time, readiness) and report progress to leadership.
• Identify and remove roadblocks that slow down execution or impact launch quality while also reporting on post-launch reviews to the leadership team.
• Build tools, templates, and systems that make the commercialization process faster, clearer, and easier for everyone to follow.

Director of Commercialization

Recruitment

• Manage the full-cycle recruiting process (intake, sourcing, screening, interviewing, offers, onboarding coordination).
• Partner with hiring managers to define hiring needs, create scorecards, and design effective interview processes.
• Develop and execute sourcing strategies to build strong candidate pipelines.
• Drive an outstanding candidate experience that reflects our brand and culture.
• Track recruiting metrics (time-to-fill, quality-of-hire, candidate satisfaction) and continuously improve.
• Contribute to employer brand initiatives by showcasing our culture, people, and mission in the hiring process.
• Stay current on talent trends in eCommerce, sports nutrition, and DTC marketing.

Recruiter

Ecommerce

• Optimize landing pages to align with Meta Ads and other paid channels, improve user engagement, and boost conversion rates (CR).
• Conduct A/B testing to identify and remove obstacles that hinder new customer acquisition and collaborate on strategies with the Head of Performance.
• Manage and grow the SMS and email subscriber base, focusing on improving engagement, reactivating dormant users, and increasing conversions.
• Lead continuous A/B testing to enhance store conversion rates by reducing friction across the purchase funnel.
• Improve key site components such as popups, menus, product pages, and checkout to boost Add to Cart (ATC), Initiate Checkout (IC), and conversions.
• Customize site messaging and design based on customer segments (gender, geography) to drive scaling and performance improvements.
• Manage upsell funnels and post-purchase offers to increase multi-item sales and product bundling.
• Identify cross-selling opportunities throughout the customer journey, applying promotions to maximize margins and profitability.
• Oversee the entire marketing tech stack, ensuring tools like A/B testing platforms, email/SMS providers, and upsell solutions are optimized, up to date, and aligned with business needs.
• Maintain vendor relationships and negotiate pricing to ensure efficient tech stack management.

eCommerce Manager

Customer Support

• Responsible for handling all aspects of customer service and acting as a liaison
• Provide product/service information, answer questions, and resolve customer problems
• Educate customers on product offerings
• Manage incoming calls and text-based tickets
• Identify and assess customer needs to achieve satisfaction
• Build sustainable relationships and trust with customers through open communication
• Handle customer complaints and provide appropriate solutions and alternatives; follow up to ensure resolution
• Keep records of customer interactions
• Take the extra mile to engage customers and provide best-in-class customer service
• Coordinate resolution of customer complaints, reshipments, refunds, etc.
• Collaborate with cross-functional teams as needed

Customer Service Representative

Performance Marketing

• Alpha Lion stands at the forefront of sports nutrition, embracing the "Superhuman" ethos and championing personal excellence.
• Responsible for owning end-to-end paid media strategy and managing 7-figure monthly ad spend.
• Scale new customer acquisition, unlock new funnels, and drive world-class creative performance.
• Forecast budget allocation per channel and funnel and manage/adjust budgets daily.
• Collaborate with Inventory Planning and monitor margins, CAC, and LTV.
• Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels.
• Execute daily campaign management and optimization; lead structured testing across platforms.
• Own weekly performance analysis for creative testing; provide weekly & monthly creative insights.
• Collaborate with CRO to design A/B tests and improve core metrics (Margin, CAC, Subscription Rate, PpV, AOV).
• Design and document cross-functional workflows and maintain SOPs for creative and media buying processes.

Supply Chain Manager

Lifecycle Copywriter

Data & Analytics Manager

Director of Commercialization

Recruiter

eCommerce Manager

eCommerce Manager

Customer Service Representative

Director of Paid Media