Product Marketing Manager
UserEvidence
Salary
💰 $180,000 - $210,000 per year
Job Level
Lead
Tech Stack
Web3
About the role
- Revenue Growth & GTM Alignment (Primary Focus: B2B SaaS Enterprise Solutions & API Suite)
- Architect and execute a full-stack marketing strategy, owning the marketing budget end-to-end: allocate spend across channels, measure impact rigorously, and iterate quickly to maximize ROI.
- Co-lead GTM strategy with Sales and Product: align on audiences, positioning, channel mix, KPIs, and post-launch iteration.
- Develop and execute strategies to market APIs, including positioning for developers and enterprise buyers, creating adoption playbooks, and building scalable campaigns that highlight integration use cases.
- Take a hands-on role in driving revenue growth for Messari’s B2B SaaS Enterprise Solutions through full-funnel demand and lead generation campaigns.
- Own the paid marketing strategy for B2B SaaS and manage external contractors to execute campaigns, while maintaining a deep enough understanding of paid search, social, and performance channels to set strategy, evaluate ROI, and hold partners accountable.
- Ensure clean handoff of MQLs to Sales, and support outbound messaging to improve targeting and conversion.
- Provide strategic oversight to scale analyst-led long-form thematic content into repeatable thought leadership and lead-gen engines that showcase our B2B offerings.
- Provide strategic oversight of Protocol Services marketing: maintain its established distribution footprint, expand engagement with the TradFi audience, and ensure content continues to drive reach and retention.
- Provide strategic oversight on email marketing as a cross-business channel, ensuring consistency, strong audience segmentation, and measurable outcomes.
- Grow Messari’s social presence into a system that builds brand reach, surfaces insights, and engages key audiences.
- Establish Messari as a thought leader in crypto intelligence via media, podcasts, events, and community advocacy.
- Create compelling case studies and sales decks targeting customers across both business lines: B2B SaaS (including APIs) and Protocol Services.
- Develop and refine content that supports retention, upsell, and client success for Messari Protocol Services.
- Deeply understand the needs of the team and strategically hire, mentor, and scale a high-performing marketing org.
- Instill a culture of accountability, experimentation, and measurable impact.
- Balance creative storytelling with data-driven decision-making to maximize performance across all channels.
- Act as a visible external ambassador for Messari, while building strong internal influence across peers and stakeholders.
- 10+ years of marketing experience, with at least 3 years in a leadership role at a high-growth B2B SaaS company (experience in market intelligence or fintech a plus).
- Proven track record of impacting B2B revenue growth, ideally at a Crypto company.
- Crypto native, with a deep understanding of the industry’s culture, audiences, and go-to-market dynamics.
- Proven ability to work cross-functionally with Sales and Product to design and execute GTM strategies that drive measurable growth.
- Strong product marketing and demand generation background: able to craft clear positioning, compelling ROI narratives, and repeatable launch playbooks.
- Experienced in managing paid marketing strategy for B2B SaaS, with the ability to oversee contractors/agencies and evaluate channel performance.
- Track record of driving results through full-funnel demand generation, product marketing, and distribution channels.
- Deep understanding of how to market APIs, with experience driving adoption among developers and positioning technical products for enterprise buyers.
- Familiar with financial markets; able to credibly engage with institutional and enterprise audiences.
- Hands-on leader who can scale a high-performing org while executing in a lean environment.
- Skilled communicator, comfortable as the external face of Messari with clients, partners, media, and at industry events.
- Experienced team builder and mentor: able to level up senior contributors, create repeatable frameworks, and balance creativity with accountability.
- Analytical and data-driven, but equally adept at creative storytelling.
- Passionate about crypto and motivated to expand Messari’s impact in the financial ecosystem.
- Worked at a large trading platform.
- Familiarity with Messari and previous experience using the platform.
- Series B and beyond start-up experience.
- Strong personal brand within the Crypto community.
Requirements
- 10+ years of marketing experience, with at least 3 years in a leadership role at a high-growth B2B SaaS company (experience in market intelligence or fintech a plus).
- Proven track record of impacting B2B revenue growth, ideally at a Crypto company.
- Crypto native, with a deep understanding of the industry’s culture, audiences, and go-to-market dynamics.
- Proven ability to work cross-functionally with Sales and Product to design and execute GTM strategies that drive measurable growth.
- Strong product marketing and demand generation background: able to craft clear positioning, compelling ROI narratives, and repeatable launch playbooks. Experienced in managing paid marketing strategy for B2B SaaS, with the ability to oversee contractors/agencies and evaluate channel performance.
- Track record of driving results through full-funnel demand generation, product marketing, and distribution channels.
- Deep understanding of how to market APIs, with experience driving adoption among developers and positioning technical products for enterprise buyers.
- Familiar with financial markets; able to credibly engage with institutional and enterprise audiences.
- Hands-on leader who can scale a high-performing org while executing in a lean environment.
- Skilled communicator, comfortable as the external face of Messari with clients, partners, media, and at industry events.
- Experienced team builder and mentor: able to level up senior contributors, create repeatable frameworks, and balance creativity with accountability.
- Analytical and data-driven, but equally adept at creative storytelling.
- Passionate about crypto and motivated to expand Messari’s impact in the financial ecosystem.
- Worked at a large trading platform.
- Familiarity with Messari and previous experience using the platform.
- Series B and beyond start-up experience.
- Strong personal brand within the Crypto community.
