Head of Marketing
Messari
Web3
Job Level
Lead
Tech Stack
GoWeb3
About the role
- At MSquared, we’re pioneering the next evolution of the internet: an open, interconnected metaverse. We are a multidisciplinary team of engineers, artists, producers, and storytellers who believe in the power of shared digital spaces. MSquared is building a revolutionary AI-powered platform that will allow anyone to create and share games with their friends - no coding skills needed. We are seeking an exceptional social media native marketing leader to drive the launch and growth of our consumer AI product. Lead creation of viral, shareable social content and go-to-market to deliver multi-million-dollar ARR. Manage influencer and agency relationships, campaign funnels, trend analysis, and product marketing.
Requirements
- Social Media Native: Are you deeply embedded in meme culture, live online, and thrive on moving fast, “trying 100 things even if 90 don’t work.” Proven Viral Marketing Track Record: Demonstrated success in generating millions of views and driving significant user growth with frugal budgets through creative and influencer-led strategies. B2C Expertise: Strong experience in business-to-consumer (B2C) product marketing, preferably in the gaming, entertainment, or consumer tech sectors. Energetic & Tenacious: A self-starter with an entrepreneurial mindset, eager to experiment with new ideas and comfortable with rapid iteration and potential failures as part of the learning process. Accountability & Ownership: Deep sense of ownership and direct accountability for achieving ambitious revenue targets. Data-Driven: Ability to analyze campaign performance, attribute success, and make data-informed decisions to optimize marketing spend and strategies, summarizing performance to an executive level. Location: Willingness to regularly visit our London office to work closely with the core AI team.
