Senior SEO Specialist
Ingersoll Rand
Job Level
Senior
About the role
- Lead and manage the execution of SEO and AIO strategy, ensuring alignment with product and regional objectives.
- Oversee content planning and briefing to ensure SEO and AIO best practices are embedded in all organic content initiatives.
- Drive digital PR efforts, working with the Organic Growth Content Director to enhance brand authority and organic visibility.
- Work closely with the Tech SEO Manager to ensure technical SEO best practices are implemented effectively.
- Provide actionable insights through data analysis and performance reporting, informing optimisation strategies.
- Collaborate with product teams to ensure SEO and AIO is factored into site development and content structures.
- Stay ahead of industry trends, algorithm updates, and emerging best practices to maintain a competitive edge.
Requirements
- 5+ years of experience in SEO or content, preferably in global markets.
- Strong understanding of on-page SEO and the ability to collaborate with technical teams.
- Good understanding of AIO/GEO and how to ensure our brand is exposed in the era of AI search.
- Familiarity with technical SEO principles, including site architecture, crawlability, and structured data.
- Experience working with SEO tools such as Google Search Console, Ahrefs and Lumar.
- Excellent communication and stakeholder management skills.
- Experience working in a fast-paced, data-driven environment.
