Prácticas en Marketing de Contenido SEO
RockStar Data
WordPress
Job Level
Senior
About the role
- Senior SEO Specialist responsible for implementing SEO/GEO strategies for company websites across the globe.
- Part of Center of Excellence supporting initiatives contributing to organic success.
- Cross-functional role working with Web, Marcom and Business units.
- Monitor and evaluate search results and search performance across major search engines.
- Develop and implement strategies for leveraging generative AI to improve search engine visibility and user engagement.
- Provide recommendations and execute strategies for content development in coordination with SEO goals.
- Optimize website structure, including URL, internal linking, and sitemaps, and provide recommendations about structured data.
- Guide BUs on link-building strategies in coordination with brand SEO goals.
- Provide training and support to marketing managers on SEO fundamentals and advanced techniques.
Requirements
- 5+ years’ experience in Search Engine Optimization
- Experience with website analysis using GA4
- Experience working with popular SEO tools (e.g. Screaming Frog, SEMrush, Ahrefs and Search Console)
- Experience working with CMS Contentstack is a plus
- Passion for SEO and internet marketing
- Strong communication skills, fluent written & spoken English required, ability to work in a global environment.
- Able to efficiently manage stakeholders with competing priorities
- Outstanding ability to think creatively, identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
- Excellent analytical, organizational, project management and time management skills
