Salary
💰 $160,000 - $185,000 per year
About the role
- Lead strategy and execution to rank brand-positive and partner content across social channels and LLM search interfaces.
- Provide expert, platform-specific SEO guidance to internal content teams and external creators to develop optimized, discoverable content.
- Drive initiatives across content optimization , link building , and on-site SEO to support full-funnel discoverability.
- Translate performance data into insights that inform continuous improvement, tracking ROI and impact on brand visibility.
- Stay current on SEO, social, and LLM search trends, turning emerging opportunities into scalable strategies.
- Conduct audits of branded content across platforms, identifying gaps and recommending actionable solutions.
- Create internal playbooks and documentation to scale SEO best practices across teams and partner organizations.
- Collaborate closely with product and marketing teams to ensure alignment on SEO goals and integration into broader digital strategy.
Requirements
- 4+ years of recent, quantitative, outcome-based SEO experience focused on social platforms and LLM/AI-powered search results
- Strong understanding of: Social SEO on YouTube, TikTok, Instagram, Facebook, X/Twitter; Google Search & AI Overview optimization; Optimization strategies for LLMs (ChatGPT, Gemini, Perplexity, etc.)
- SEO fundamentals: content strategy , link building , on-site SEO
- Proven ability to guide creative teams with practical, informed SEO direction .
- Ability to work independently, use sound judgment, and align efforts to business objectives.
- Proficient in tools like Google Search Console, YouTube Studio, SEMrush, Ahrefs, and social analytics platforms.
- Strong written and verbal communication skills, with an ability to clearly translate complex SEO concepts.
- Preferred Qualifications Bachelor’s degree required, with preference for degrees in analytical or technical fields (e.g., Marketing, Business, Computer Science, Data Analytics).
- Experience working in or alongside product teams, especially in tech or digital-first organizations.
- Familiarity with AI optimization , prompt engineering , and brand visibility in LLM search.