SEO Specialist
team.blue
Salary
💰 €25,000 - €40,000 per year
Job Level
Mid-LevelSenior
About the role
- Your mission is to enhance the visibility and performance of our website in search engine results pages (SERPs) through strategic and ethical optimization techniques.
- SEO Keyword Research: Conducting thorough keyword research to identify relevant and high-performing keywords for the website's content.
- On-Page Optimization: Optimizing on-page elements such as meta titles, meta descriptions, header tags, and URL structures to improve search engine visibility.
- Content Optimization: Working closely with content creators to ensure website content is optimized for search engines and aligns with the identified keywords.
- Link Building: Developing and implementing strategies to acquire high-quality inbound links to improve the website's authority and trustworthiness.
- International SEO: Managing SEO efforts for international audiences, including optimizing content for different languages and regions.
- Performance Monitoring: Using tools like Google Analytics and other SEO platforms to monitor the performance of the website and SEO campaigns.
- Reporting: Generating regular reports to track key SEO metrics, provide insights, and make data-driven recommendations for improvement.
- Competitor Analysis: Conducting competitive analysis to identify strengths, weaknesses, opportunities, and threats in the search landscape.
- Algorithm Updates: Staying informed about search engine algorithm updates and adjusting strategies to maintain or improve search rankings.
- Conversion Rate Optimization (CRO): Collaborating with marketing teams to optimize landing pages and improve the overall user experience, with a focus on conversion rates.
- Continuous Learning: Keeping up-to-date with industry trends, best practices, and emerging technologies in the field of SEO.
- SEO Audits: Performing regular SEO audits to identify areas for improvement and ensuring that the website complies with search engine guidelines.
- Education and Training: Providing guidance and training to internal teams on SEO best practices and ensuring that SEO principles are integrated into various aspects of the business.
- As a Team Member: Work closely with your team to understand objectives and problem-solve situations.
- Communication: Collaborating with cross-functional teams, including content creators, developers, and marketing teams, to ensure alignment with overall business goals.
- Education and Training: Providing guidance and training to internal teams on SEO best practices and ensuring that SEO principles are integrated into various aspects of the business.
Requirements
- Based in Spain
- Experience and Expertise: 5+ years of experience as an SEO Specialist
- Specialization in International SEO
- Technical Skills: Proficiency in analytics and reporting tools such as GA4, Looker Studio, Excel, and Google Sheets
- Valued Skills: Knowledge of Conversion Rate Optimization (CRO) and Search Engine Marketing (SEM)
- Outstanding ability to communicate (verbal, written, and presentation) across the organization, from individuals to department leads
- Outstanding problem-solving skills and the ability to deal with complex situations, proactivity, and self-leadership, are all essential words in our daily conversations
- Self-starter with a strong sense of autonomy
- You take the initiative to identify new opportunities and can hit the ground running with minimal direction
- Proven excellence in writing and communication
- Fluent in Spanish
- It would be helpful if you also know English
