CrowdStrike

Senior Product Marketing Manager, XIoT & Technology Alliances

CrowdStrike

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Salary

💰 $125,000 - $180,000 per year

Job Level

Senior

Tech Stack

CloudCyber SecurityIoT

About the role

  • Lead go-to-market strategy for Extended Internet of Things (XIoT) security and manage technology alliance marketing for assigned partners
  • Own positioning, messaging, demand generation, analyst & public relations, digital marketing, and sales enablement
  • Develop differentiated messaging, drive awareness, adoption, and pipeline growth for XIoT security through targeted programs
  • Own and execute product launches, coordinating cross-functional efforts across product, sales, marketing, and alliances
  • Oversee content strategy including sales collateral, thought leadership, website content, videos, and blogs
  • Equip sales and alliances with messaging, training, and tools to drive revenue and competitive differentiation
  • Serve as market and competitive intelligence expert to inform strategy
  • Define joint value propositions and content for technology partners; support partner launches, co-marketing campaigns, and events
  • Collaborate with stakeholders on GTM strategies and represent CrowdStrike through thought leadership and customer events

Requirements

  • 7 years of experience in cybersecurity, product marketing, technical PMM, product management or B2B SaaS
  • Deep expertise in two or more additional areas of cybersecurity beyond XIoT security, such as endpoint protection, Identity protection, exposure management, threat intelligence, or SIEM
  • Experience with technology alliance marketing and partner relationship management
  • Exceptional communication and presentation skills – Ability to articulate complex security concepts to both technical and non-technical audiences
  • Strong cross-functional collaboration skills – Comfort working with executives, sales, product, and engineering teams
  • Self-starter with high energy – Operates with urgency, intensity, and a growth mindset
  • Ability to manage multiple projects and thrive in high-visibility, fast-paced environments
  • Creative problem-solving mindset – Able to develop innovative solutions and drive impact
  • Bonus: Experience at high-growth startups or publicly traded tech companies
  • Bonus: Background in cybersecurity, technical marketing, or product management
  • Bonus: Proven ability to build and scale teams in ambiguous, fast-changing environments
  • Bonus: Hands-on leadership style – you lead by example, no task is beneath you
  • Bonus: Passion for CrowdStrike’s mission to stop breaches