Senior Product Marketing Manager
Fieldguide
Cyber SecurityGo
Salary
💰 CA$120,000 - CA$150,000 per year
Job Level
Senior
Tech Stack
Cyber SecurityGo
About the role
- Own the end-to-end GTM (Go-To-Market) strategy and execution for new product launches, upgrades and sunsets
- Actively drive market positioning, packaging, value proposition, messaging, and other initiatives based on market research, competitive analysis, and customer feedback
- Co-own launch decisions and communication strategies with product managers, ensuring that all departments are coordinated, Marketing and Support teams are prepared, and the end-to-end customer experience is top notch
- Partner closely with product managers and other cross functional leads to influence the product roadmap
- Develop competitive positioning, provide insights, and talking points that can be leveraged by Marketing, Sales, and Support teams
- Be the marketing focal point and cross-departmental coordinator on high-visibility marketing projects and product launches
- Be the go-to for any and all aspects of your product - business metrics, financials, marketing performance etc
- Collaborate with the Growth and Content Marketing teams to develop the customer communication plan and lead-gen strategies supporting product releases
- Craft all internal and external marketing communications about product launch activities – working closely with Product Management, UX, Engineering, Sales, and Marketing teams
- Develop and implement customer awareness and product engagement strategies and tactics tied to product releases
- Ability to lead cross-functional teams and gain consensus in order to move projects forward
- Keep the product marketing calendar up to date as timelines shift, communicating and collaborating often with the broader marketing team to adjust strategies and tactics accordingly
- Distill benefits from technical product functionality, turning complex information into simple, compelling messaging
- Direct promotional ‘sizzle-reel’ style videos and training videos to highlight new features, functionalities, or workflows in and out of the product
- Possess a "roll up your sleeves" and "scrappy" attitude, leveraging AI tools to independently develop marketing tactics and solutions, such as videos and webinars, with minimal external support
Requirements
- Experience leading product marketing and GTM launches in Tech/SaaS/B2B environment for self-serve/enterprise products
- Background in SEO will be a huge plus but not mandatory
- Have 7+ years experience leading at least 5 end-to-end product launches and/or sunsets
- Excellent project management and organizational skills with the ability to manage multiple projects/deliverables simultaneously in a fast paced environment
- Data driven decision making: Solution first mindset combined with an analytical approach to problem solving based on facts, data and research
- Comfortable with data analysis for goal setting, benchmarking, campaign performance and customer engagement tracking
- Demonstrated experience writing value propositions, positioning statements, feature-benefit descriptions, developing communication plans, and customer facing messaging/copy
- AI fluency - ability to utilize AI powered tools for market research, content generation, messaging and optimization
