B2B Product Marketing Lead
ClassDojo
Senior Product Marketing Manager
Fieldguide
full-time
Posted on:
Location: California • 🇺🇸 United States
Visit company websiteSalary
💰 $135,000 - $175,000 per year
Job Level
Senior
Tech Stack
Cyber SecurityGo
About the role
- Fieldguide builds software to automate and streamline assurance and audit work in cybersecurity, privacy, and financial audit.
- Lead product marketing for Fieldguide’s Advisory segment (cybersecurity, IT advisory, compliance frameworks like ISO, HITRUST, PCI, CSA).
- Craft differentiated positioning and practitioner-focused storytelling for Audit-Grade Agents, translating AI capabilities into practitioner language.
- Drive end-to-end GTM planning, launches, execution, and measurement for advisory-focused products and features.
- Partner with Demand Gen, Sales Enablement, Product, Sales, CS, and Partnerships to create campaigns, collateral, demos, and customer stories.
- Act as voice of the market: conduct research, win/loss analysis, and competitive intelligence to inform roadmap and GTM strategy.
- Scale PMM function with systems and playbooks replicable across product lines.
Requirements
- 5–7+ years of PMM experience, with a track record in B2B SaaS or enterprise technology.
- Domain expertise in at least one of: advisory services, compliance/risk management, audit, or finance (Big 4/CPA background valued).
- Exceptional storytelling and communication skills; craft narratives for practitioners, executives, and market.
- Strong executional muscle; translate strategy into action across campaigns, enablement, and product launches.
- Comfort marketing AI/ML-driven products; translate technical concepts into clear business value.
- Ability to thrive in fast-paced, category-creating environments balancing strategy and operational detail.
- Bonus: Proficiency with marketing automation and workflow tools (e.g., n8n, Zapier).
