Associate Product Manager
LabX Media Group
Director, DTC Merchandising
Crocs, Inc.
full-time
Posted on:
Origin: • 🇸🇬 Singapore
Visit company websiteJob Level
Lead
About the role
- Lead the DTC Merchandising team, balancing strategic oversight with operational execution of the merchandising strategy
- Build regionally relevant product assortments aligned with the Brand’s growth strategy and consumer needs
- Manage the product launch calendar to ensure a consistent flow of newness, timely execution of key launches, and flawless activations across all markets
- Lead quarterly promotional planning, including in-store activations, tentpole campaigns, and pricing strategies to maximize revenue and margin
- Oversee weekly trading processes, analyze reports, and provide actionable insights to optimize business performance
- Support country teams in preparing trading decks and reviewing performance reports, actively contributing insights and recommendations during trading meetings to drive revenue and profit
- Compile regional trading overviews for management approval and share timely product performance insights to inform strategic decisions
- Monitor trading conditions to flag risks/opportunities; reforecast margins bi-weekly in partnership with Finance
- Review seasonal product forecasts with country teams and collaborate with DTC Planning to influence outcomes and ensure alignment with strategic priorities
- Identify regional business risks and opportunities based on trading trends
- Partner with Visual Merchandising and onsite teams to ensure seasonal product prioritization reflects overall strategy
- Contribute to monthly and seasonal hindsight reviews to extract learnings and inform future actions
- Elevate market-level consumer insights and competitor intelligence to inform regional decision-making
- Collaborate closely with peers to communicate trading strategies and foster strong alignment on new ways of working
- Lead, develop, coach and drive proactive succession planning to build a high-performing team
Requirements
- Bachelor’s degree in a relevant field
- Minimum 8 years of relevant Merchandising experience
- Leadership experience – proven track record of motivation, strategic thinking, challenging the status quo and leading hearts and minds
- Strong Analytical Skills and Commercial Business Acumen with the ability to interpret data and influence business outcomes
- Deep understanding of the APAC fashion market, including regional consumer behavior and trends
- Data-Driven Decision-Making that will impact the team day to day
- Strong Communication Skills
- Creative product mindset and problem-solving ability, balancing brand vision with market relevance
- Agile and excellent communicator, able to influence Global and Country-level cross-functional teams
