Lifecycle Marketing Specialist
Who Gives A Crap
full-time
Posted on:
Location: 🇦🇺 Australia
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Design and deliver a customer-first lifecycle strategy that increases engagement, amplifies customer value, and drives long-term advocacy
- Develop and launch a differentiated loyalty program and manage/scale the referral program
- Evolve the subscription experience to deliver value at every stage
- Lead segmentation, personalisation, and cross-channel campaign strategy using first-party and behavioural data
- Develop insight-led, data-informed lifecycle programs with defined key results and performance tracking
- Plan, organise, and oversee delivery of complex lifecycle marketing initiatives from discovery to launch
- Facilitate cooperation between creative, product, and data teams to deliver targeted, high-performing campaigns
- Increase effectiveness of automated flows to improve efficiency and customer loyalty
- Launch loyalty offers and exclusives that drive customer value
- Adjust priorities in response to changing business needs or market conditions
Requirements
- Expert in lifecycle and email marketing
- Experience overseeing full lifecycle communications from onboarding to win-back
- Strong critical-thinking skills and data-driven decision-making
- Experience with A/B testing and optimisation methodologies
- Experience leading segmentation, personalisation, and cross-channel campaign strategy using first-party and behavioural data
- Experience developing and launching loyalty programs and managing referral programs
- Experience evolving subscription experiences to deliver value
- Ability to prioritise work tied to key outcomes (retention, lifetime value)
- Ability to manage timelines, resources, and budgets
- Stakeholder management and cross-functional collaboration skills (creative, product, data teams)