Who Gives A Crap

Growth Marketing

• Lead development of global growth centre of excellence to partner with local GMs to accelerate P&L growth
• Build and mature performance, lifecycle, and marketplace marketing capabilities
• Embed a culture of experimentation and ensure growth initiatives have measurable ROI
• Oversee squads of channel owners across paid media, CRM, and emerging growth platforms
• Guide roadmaps and create global frameworks, playbooks, and resources for local markets
• Identify and test new growth tactics leveraging trends and data-driven insights
• Align global efforts with business objectives, product and brand leaders
• Advise finance and marketing on budget guardrails and resource allocation
• Coach channel owners and scale experimentation frameworks

General Manager, Global Growth Marketing