Senior Director, GTM Recruiting
Writer
Associate Product Manager
LabX Media Group
full-time
Posted on:
Origin: • 🇨🇦 Canada
Visit company websiteSalary
💰 CA$70,000 - CA$90,000 per year
Job Level
JuniorMid-Level
About the role
- Understand the products that we sell, and find ways to optimize and improve delivery and performance
- Lead collaboration across editorial, sales, marketing, and operations to optimize workflows and processes, ensuring solutions deliver measurable business value
- Shape new initiatives and new products that will benefit internal teams, external readers, and advertising clients
- Drive brand strategy by shaping and monitoring OKRs, analyzing key metrics, and ensuring data-driven alignment with business goals
- Understand software tools (Hubspot, Jira, Netsuite, etc.) and how they interact with teams; make recommendations for improvement
- Support project management teams and shape go-to-market plans for new, customer-focused offerings
- Embed data into every decision by defining key KPIs and leveraging Google Analytics for in-depth web analysis
- Work with shared service teams including UX, analytics, project management, content and development, and other product owners to align solutions with best practices
- Conduct qualitative and quantitative analysis to determine product health and identify opportunities for improvements and new development
Requirements
- Proven leadership and decision-making skills to guide teams toward achieving business objectives
- Significant experience in a relevant role (product manager, agency client support, or similar cross-functional capacity), ideally in news, media, digital, data, or technology businesses
- Technical product development experience with digital products or platforms
- Creative thinker with ability to find patterns and design excellent customer experiences
- Sharp analytical, qualitative, and quantitative skills; ability to use data and metrics to back up assumptions and drive actions
- Strategic aptitude and business acumen; ability to define and articulate business opportunities
- Maturity, poise, and communication skills suitable to interact directly and build trust with internal teams and external customers
- Product management skills (product vision, customer requirement analysis, roadmaps, UX design, GTM planning)
- Experience with digital content platforms or building digital experiences preferred
- Strength in strategy development and complex problem-solving
- Experience working closely with technology development teams
- Data-driven mentality; ability to define KPIs, leverage Google Analytics, and develop business cases
- Familiarity with software tools (Hubspot, Jira, Netsuite, Google Analytics)
- Position open to eligible Canadian candidates; preference may be given to those located in the Eastern Time zone
