LabX Media Group

Account Manager

• Cultivate strong relationships through a consultative process involving on-site meetings and presentations to clients and agency decision-makers
• Focus on attaining monthly sales goals, and customer communication (“success”) while maintaining and expanding the program mix and customer base
• Communicate special offers, promotions and new advertising vehicles to customers
• Work closely with sales, marketing, and content teams to develop and pitch custom solution-oriented advertising programs
• Work closely with the EVP of Sales to identify opportunities to grow customer programs
• Develop and organize virtual and in-person meetings, prepare and attend tradeshows/events/seminars/client visits and other events
• Compile reports to the EVP of Sales regarding goals achieved, target accounts, and meetings held
• Maintain a high level of communication, coordinating inbound and outbound calls with current and potential customers
• Provide feedback and recommendations for advertising improvements, content and lead-generation solutions that best meet the customer’s needs
• Prepare or oversee the preparation of reports, statistics, or presentations

Sales Development Rep

• Proactively identify and source new sales leads aligned to target customer segments in life sciences, biotech, pharma, and supporting industries.
• Conduct competitive research, including scraping and collecting publicly available information to identify companies advertising with or engaging competitors.
• Build and maintain lead lists through multiple channels (web research, industry databases, trade press, social media, etc.).
• Execute targeted email outreach campaigns by email, LinkedIn and Apollo, to introduce the Science Technology Groups' set of publications.
• Qualify early-stage leads and route high-potential opportunities to Account Executives.
• Track outreach activity and lead progression in the CRM, ensuring data accuracy and completeness.
• Partner closely with Account Executives to understand priority verticals, key accounts, and evolving prospecting strategies.

Junior Sales Development Representative

Account Executive

• Maintain & build new client relationships, perform outbound calls/presentations to proactively develop a specified customer base, and prospect in order to attain growth objectives
• Focus on monthly and full year sales goals.
• Maintain and expand product growth across customer portfolio
• Advise clients on advertising campaigns, building campaigns that fit clients goals & objectives
• Communicate special offers, promotions, and new advertising vehicles to customers
• Develop and organize meetings, prepare, and attend tradeshows/events/seminars to enhance client relationships
• Compile reports to the sales director regarding goals achieved, target accounts, and meetings held.
• Share this in Bi-weekly team meetings.
• Assess characteristics of products or services and advise on the advertising needs/analysis of the competitive landscape.
• Prepare or oversee the preparation of reports, briefs, statistics, and presentations
• Work closely with the fulfillment team to execute customer programs
• Review campaign success with relevant teams and ensure programs are meeting client expectations
• Identify opportunities to grow customer programs based on their changing needs and new product launches
• Back up other sales teams if coverage is needed – holiday & event attendance
• Organize territory sales operations using our CRM system