LabX Media Group

Product Manager

• Understand the products that we sell, and find ways to optimize and improve delivery and performance
• Lead collaboration across editorial, sales, marketing, and operations to optimize workflows and processes, ensuring solutions deliver measurable business value
• Shape new initiatives and new products that will benefit internal teams, external readers, and advertising clients
• Drive brand strategy by shaping and monitoring OKRs, analyzing key metrics, and ensuring data-driven alignment with business goals
• Understand software tools (Hubspot, Jira, Netsuite, etc.) and how they interact with teams; make recommendations for improvement
• Support project management teams and shape go-to-market plans for new, customer-focused offerings
• Embed data into every decision by defining key KPIs and leveraging Google Analytics for in-depth web analysis
• Work with shared service teams including UX, analytics, project management, content and development, and other product owners to align solutions with best practices
• Conduct qualitative and quantitative analysis to determine product health and identify opportunities for improvements and new development

Associate Product Manager

Marketing

• In charge of end-to-end custom 3rd party eblasts including: requests, set up, proofing, launching, and reporting
• Manage Custom enewsletters, including building, proofing, launching, and reporting
• Responsible for digital event Marketing: page & form building, HTML and list creation, proofing, deployment and analysis; coordinating paid ads and weekly reporting; updating internal reporting documents
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for digital events, 3rd party eblasts, pay-per-lead campaigns, and list quotes
• Coordinate with paid social media teams to set up and execute campaigns as needed
• Support lead generation team with page building, forms, eBlasts, and internal and external reporting
• Responsible for client sponsored social media posts and reports
• Responsible for publishing sponsored articles on the website, including SEO updates
• Responsible for internal and external client reporting for managed programs, including weekly, monthly, quarterly, yearly breakdowns
• Continually assess, update, and make necessary changes to all operational SOPs related to the position
• Responsible for project management and updates to teams on managed programs
• Support with additional tasks and sales team requests as needed

Associate Product Manager

E-Marketing Coordinator