LabX Media Group

Marketing

• Support custom lead generation campaigns and admin tasks.
• End-to-end management of lead generation campaigns, including uploading landing pages and creating custom forms.
• Liaising with clients, sales teams, and writers.
• Manage processes for email marketing, including builds, list creation, and execution.
• Analysis of emails and reporting (weekly/monthly reporting to TN teams).
• Accurate record keeping in Trello and custom trackers which campaign status, goals, and email dates.
• Coordinate with Paid Social Media teams to set up and execute campaigns as needed.
• Monitor and follow up with external clients, Creative Writers and Design to ensure timelines are met for campaign goals.
• Communicate any and all updates on lead generation campaigns, including launch timelines, materials required, changes needed, and analysis of launched campaigns.
• Continually assess, update, and make necessary changes to all operational SOPs in relation to the position.
• Support with additional tasks, including newsletter and 3rd party eBlast support, event and webinar eMarketing.

eMarketing Coordinator

Sales

• Deliver revenue performance and advance commercial objectives
• Lead and develop the sales team
• Manage a personal book of business and engage with key accounts
• Ensure forecast accuracy and disciplined sales execution

Sales Manager

Content Marketing Manager

• Run and refine AI prompts and automation tools to generate high-quality editorial content and 'content clusters'
• Use AI platforms to transform written articles and webinars into visual assets, including social media snippets, AI-video avatars, and custom imagery
• Serve as the final human check—fact-checking and polishing AI-generated drafts to ensure scientific precision, brand tone, and clarity
• Conduct keyword research to identify high-value topics and use AI to map content structures to specific search intents
• Stay ahead of 'AI Overviews' and algorithm changes to ensure our content remains discoverable in the evolving search landscape
• Work closely with the AI Operations & Strategy Manager to test new platforms and scale our content output

AI Content Coordinator

Producer

• Serve as the primary point of contact for assigned client webinars, editorial-led sessions and online events for Technology Networks
• Research scientific literature to ensure events focus on cutting-edge advancements in life sciences, drug discovery and analytical chemistry
• Source high-quality speakers and develop industry-leading scientific event agendas
• Provide exceptional customer service and support, ensuring clients are well-informed and satisfied throughout the project lifecycle
• Facilitate smooth communication between clients, speakers, and internal teams
• Oversee all production tasks for assigned webinars, including client communication, pre-recording, basic video editing, and live administration using our webinar platform, BigMarker
• Create promotional content for webinars and online events, including writing engaging copy for email campaigns and landing pages
• Support the team lead in tracking key promotional metrics and leverage data insights to optimize content for maximum audience engagement
• Attend weekly department meetings to provide updates on the progress of assigned webinars
• Maintain real-time accuracy of data trackers and project management tools like Trello
• Support event production and administration for live online events, including those in different time zones (occasional work outside standard office hours)
• Support webinar and online event production across LabX Media Group brands, assisting with speaker recruitment, event logistics and live session delivery as needed

eMarketing Coordinator

Sales Manager

AI Content Coordinator

Webinar and Conference Producer