LabX Media Group

Communications

• Assist in the timely execution of promotional marketing campaigns to support our sales team, including: HubSpot emails: design layouts, draft content, and implement A/B tests when needed Landing pages & forms: create and optimize using HubSpot Social media posts: collaborate with the social team to draft and schedule content E-signatures, client-facing sell sheets, case studies Promotional materials and sales collateral for trade shows Coordinate the delivery of digital banner advertisements Set up and manage HubSpot campaigns for performance tracking Support the creation and distribution of advertiser surveys
• Maintain and update brand email calendars Schedule and track ad performance; maintain related calendars Update and manage HubSpot advertiser sales lists Handle Jira administration: submit RFPs and graphic requests Support internal documentation and campaign communication Perform general administrative duties as assigned
• Gather and report key performance data for emails, landing pages, and forms Provide performance summaries to marketing & sales managers Assist with lead reporting and delivery Coordinate with Sales on lead delivery and CRM list requests (e.g., SugarCRM exports)

Marketing Communications Coordinator – Maternity Leave Coverage

Marketing

• In charge of end-to-end custom 3rd party eblasts including: requests, set up, proofing, launching, and reporting
• Manage Custom enewsletters, including building, proofing, launching, and reporting
• Responsible for digital event Marketing: page & form building, HTML and list creation, proofing, deployment and analysis; coordinating paid ads and weekly reporting; updating internal reporting documents
• Responsible for specialized lists in HubSpot and List Builder to support eMarketing for digital events, 3rd party eblasts, pay-per-lead campaigns, and list quotes
• Coordinate with paid social media teams to set up and execute campaigns as needed
• Support lead generation team with page building, forms, eBlasts, and internal and external reporting
• Responsible for client sponsored social media posts and reports
• Responsible for publishing sponsored articles on the website, including SEO updates
• Responsible for internal and external client reporting for managed programs, including weekly, monthly, quarterly, yearly breakdowns
• Continually assess, update, and make necessary changes to all operational SOPs related to the position
• Responsible for project management and updates to teams on managed programs
• Support with additional tasks and sales team requests as needed

E-Marketing Coordinator

Product Manager

• Understand the products that we sell, and find ways to optimize and improve delivery and performance
• Lead collaboration across editorial, sales, marketing, and operations to optimize workflows and processes, ensuring solutions deliver measurable business value
• Shape new initiatives and new products that will benefit internal teams, external readers, and advertising clients
• Drive brand strategy by shaping and monitoring OKRs, analyzing key metrics, and ensuring data-driven alignment with business goals
• Understand software tools (Hubspot, Jira, Netsuite, etc.) and how they interact with teams; make recommendations for improvement
• Support project management teams and shape go-to-market plans for new, customer-focused offerings
• Embed data into every decision by defining key KPIs and leveraging Google Analytics for in-depth web analysis
• Work with shared service teams including UX, analytics, project management, content and development, and other product owners to align solutions with best practices
• Conduct qualitative and quantitative analysis to determine product health and identify opportunities for improvements and new development

Marketing Communications Coordinator – Maternity Leave Coverage

E-Marketing Coordinator

Associate Product Manager