Coupa Software

Performance Marketing

• Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
• Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.
• Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
• Use a “test-measure-learn” approach to iterate and optimize programs and results.
• Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase.
• Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives.
• Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.

Demand Generation Manager

Solutions Engineer

• Lead workshops and discovery sessions to drive alignment and decision-making. Act as a Trusted Advisor, linking solutions to business outcomes and challenging misaligned assumptions.
• Design scalable Procure-to-Invoice solutions across Coupa modules. Translate technical capabilities into business value and contribute to product and thought leadership.
• Lead functional design and delivery using proven methodologies. Manage risks, dependencies, and alignment across customers, partners, and internal teams.
• Identify opportunities to expand adoption and scope with existing customers. Drive additional value through new use cases and SOW-driven growth.
• Improve delivery frameworks and COE initiatives. Build playbooks, training, and enablement to strengthen team capability.
• Mentor team members and ensure quality standards. Engage executives confidently and communicate complex ideas clearly.

Senior Solution Architect

Frontend Engineer

• As a Software Engineer, you will help scale our Coupa platforms as we expand and find the right balance between the power of a consolidated codebase and flexibility of microservice.
• You will collaborate with Product and Development teams to build new features and find creative and elegant solutions to complex problems.
• You will have the ability to participate in code reviews to create robust and maintainable code and work in an agile environment where quick iterations and good feedback are a way of life.

Software Engineer – ROR, React

Artificial Intelligence

• AI Opportunity Mapping: Lead workshops to deconstruct legacy procurement workflows and identify where Coupa Agents (native or custom) can drive the highest ROI.
• Agentic Deployment Strategy: Help clients determine the "where" and "how" of agent deployment, deciding which processes should be fully autonomous vs. human-in-the-loop.
• Target Operating Model Design: Define the future-state metrics (KPIs) that the AI transformation must achieve, ensuring they align with board-level goals.
• Maturity Audit: Evaluate the customer’s AI Readiness across three lenses: Culture (willingness to trust agents), Data (is the intelligence layer fueled correctly?), and Process (is the workflow "agent-ready"?).
• Blocker Mitigation: Identify internal policy or workforce hurdles early and partner with leadership to dismantle them.
• Organizational Change (OCM): Advise on workforce shifts, including the creation of AI Centers of Excellence (COE) and the retraining of staff to manage an "AI Workforce."
• Policy Transformation: Guide customers on updating internal governance to allow for autonomous agent actions (e.g., automated contract redlining or tail-spend negotiation).
• Architect Collaboration: Act as the "Tone Setter" for the technical team. You define the Vision; the Agentic Architect defines the Build.
• Roadmap Integration: Bridge the gap between the customer’s long-term transformation goals and the Coupa Product Roadmap to ensure the client is always ahead of the curve.

AI Business Transformation, Design Strategist

Manager

• Establish robust partnerships with customers and colleagues, guiding them towards their goals for a successful and timely implementation.
• Take the lead in all implementation phases, from mobilization to deployment.
• Lead discussions on process optimization and best practices.
• Collaborate closely with Coupa services partners throughout the implementation.
• Engage customers in strategic business need discussions beyond feature/function basics.
• Provide technical and functional expertise, demonstrate the full Coupa platform, and tailor implementations to meet unique customer business needs.

Principal Engagement Manager

Marketing

• Develop and execute comprehensive marketing plans tailored to AWS and Global Systems Integration Partners, aligning with overall business objectives and revenue goals.
• Develop and implement effective communication strategies to engage key partners and their prospects. This includes developing campaigns, creating newsletters, email sequences, training materials, and other lead generating activities.
• Act as the voice of our partners within Coupa, developing strategies to communicate partner needs, feedback, and market insights to internal stakeholders, including product, sales, and executive leadership.
• Collaborate with partners to create compelling, co-branded marketing content, including campaign offerings, case studies, whitepapers, webinars, and sales enablement materials, that resonate with their target audiences.
• Design and implement demand generation programs to drive qualified leads and pipeline, leveraging various channels such as email, digital advertising, and events.
• Project manage partner marketing initiatives from concept to execution, ensuring timely delivery, budget adherence, and measurable results.
• Serve as a liaison to the Partner Organization and Coupa's events team for key internal and external events, ensuring partner representation, engagement, and successful execution of co-marketing activities.
• Monitor, analyze, and report on the performance of partner marketing campaigns, using data-driven insights to optimize strategies and demonstrate ROI.
• Work closely with internal teams including alliances, sales, product marketing, content, and customer marketing to ensure seamless integration and consistent messaging across all partner-facing activities.
• Gather and analyze market trends, competitor activities, and partner feedback to identify new opportunities and areas for optimization within the partner ecosystem.

Senior Marketing Manager, Partner Marketing

Data Engineer

• Design and implement scalable, high-throughput data ingestion systems that integrate internal and external data across domains
• Design and build core data platform components, including ingestion, validation, orchestration, and lineage, with a focus on code quality and reliability
• Build and evolve a centralized data lake using Apache Iceberg (or similar table formats)
• Work across multi-cloud environments (AWS, GCP, Azure) to design and implement cloud-agnostic data ingestion and processing patterns
• Contribute hands-on to the Semantic layer, ensuring data is easy to consume for BI and analytics teams
• Partner with Senior Data Engineers, Platform Engineers, and Analytics Engineers to align how data is produced, stored, and consumed
• Establish practical engineering standards for testing, observability, and operational excellence
• Provide technical leadership through mentorship, code reviews, and design discussions, while remaining hands-on