Coupa Software

Demand Generation Manager

Coupa Software

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Tech Stack

SFDCTableau

About the role

  • Drive the generation of high-quality leads through various channels, and partner with sales development and marketing operations to ensure sales teams are converting leads into qualified pipeline for new logo acquisition within North America.
  • Execute innovative demand generation strategies across a variety of channels including, email, webinars or virtual events, content syndication, and other 3rd-party programs.
  • Utilize data and analytics tools to measure program effectiveness, track key performance indicators (KPIs), and provide consistent reporting to stakeholders.
  • Use a “test-measure-learn” approach to iterate and optimize programs and results.
  • Develop a strategic plan for implementing lead nurturing programs to guide prospects through the buyer’s journey, ensuring a smooth transition from awareness to consideration to purchase.
  • Work in tandem with Integrated Marketing Managers to strategize and execute program plans each quarter that align with Coupa’s go-to-market initiatives.
  • Partner with cross-functional teams such as Product Marketing, Content, Design, Web, and Customer Marketing teams to ensure successful execution of demand gen programs.

Requirements

  • 3 - 5+ years of B2B marketing experience, ideally within a large SaaS technology company, with a strong grasp of demand generation or growth marketing and sales processes.
  • Hands-on experience with various MarTech solutions: Marketo and Salesforce.com experiences are required; Account-Based Experience Platform (6Sense preferred); Business Intelligence (Tableau preferred), Sales Engagement (Outreach, ZoomInfo, Linkedin Sales Navigator preferred.
  • Proven ability to manage multiple priorities and lead projects in a fast-paced, dynamic environment while translating complex processes into value-add business activities.
  • Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating pipeline velocity
  • Experience in marketing to Procurement or Supply Chain personas is not a requirement but highly preferred.
  • Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment.
  • Possess a growth mindset, and the agility to adapt in response to evolving opportunities.
  • Excellent organizational skills to juggle many tasks without losing sight of the highest priorities.
Benefits
  • Pioneering Technology: At Coupa, we're at the forefront of innovation, leveraging the latest technology to empower our customers with greater efficiency and visibility in their spend.
  • Collaborative Culture: We value collaboration and teamwork, and our culture is driven by transparency, openness, and a shared commitment to excellence.
  • Global Impact: Join a company where your work has a global, measurable impact on our clients, the business, and each other.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationgrowth marketingsales processesfunnel metricslead nurturingprogram effectiveness measurementKPI trackingproject management
Soft Skills
self-motivatedresourcefulorganizational skillsability to manage multiple prioritiesagilitygrowth mindsetnavigating ambiguity